SHANGHAI, March 21, 2026 /PRNewswire/ — On March 21, the event “Lighting for Truth, Leading Global Change: Fudan Global MBA Program Launch Event” was held at the Zhengli Campus of Fudan University School of Management (FDSM).
Fudan University and FDSM leaders present at the event included Kui Su, director of the Fudan University International Student Office; Professor Xiongwen Lu, dean of the FSSM; Professor Ming Zheng, associate dean of the FSSM; Professor Cheng Zhang, vice-dean of the FSSM; Professor Liyin Jin, vice-dean of the FSSM; Professor Rong Huang, Vice Dean of FSSM, and distinguished guests from all sectors. Neng Cao, director of the Fudan MBA program, chaired the launch event.
Dean Xiongwen Lu delivered a speech titled “From following to leading: China’s response to the mission of business schools.” »
He noted that over the past 40 years, the discourse and knowledge framework of global management education has been dominated by Western business schools. In the future, Chinese management education should adopt a more open and confident global stance, transforming from a “knowledge receiver” to a “knowledge builder”, and from an “experience learner” to a “system exporter”. Using Chinese business practices, Chinese enterprise globalization experience and management innovation with Chinese characteristics as core content, a new era of management education, diversified, globally oriented and leading the future transformation of enterprises, will begin.
Dean Lu pointed out that the Fudan Global MBA program marks an important milestone for Chinese management thought, practice and education to participate in the new round of international educational competition and advance the globalization of business education in China. Its main philosophy is to enable young international talents to gain in-depth knowledge of, and gain experience and inspiration from, advanced industries, technologies and business practices in China and Asia. Facing the rapid development of the Internet, AI and the Internet of Things, the program will adopt a hybrid online and offline teaching model to expose students to world-class curriculum and research results. Through classroom learning, extracurricular practice and cross-cultural interaction, students will not only hone their professional skills, but also cultivate a global outlook and develop comprehensive skills integrating theory and practice. More importantly, it will promote broader consensus among all parties and inject new impetus into the global economy. He sincerely invited all sectors of society to join this journey of global cooperation and jointly transform this vision into reality.
Neng Cao, Director of the Fudan MBA Program, presented the detailed curriculum of the Fudan Global MBA program in a presentation titled “Blossoming: the global MBA for a new era.”
He said the Fudan Global MBA program aims to cultivate a new generation of global management talents with a deep understanding of Chinese culture, business wisdom and the logic of global governance. This will promote the international dissemination of management thoughts with independent intellectual property rights, thereby contributing “Chinese wisdom” to the development of global management science and raising the voice and influence of Chinese management education on the global stage.
Centered on the “Fudan Global MBA” brand, the program integrates five value pillars: “China and World, Technology and Management, Culture and Business, Digital Intelligence and On-Site Experience, and Academy and Industry”. Students will experience a unique learning experience encompassing educational, experiential, professional, cultural and resource value through four distinct learning scenarios:
- Learning digital knowledge: Supported by digital technologies, the program integrates and develops core courses covering AI, Chinese industries, Chinese economy and oriental management. It enables personalized, modular learning, eliminating the time and physical constraints of traditional classrooms to better suit global and part-time students in all regions.
- Immersive connection between industry and talent: Implement asynchronous collaboration, digital twin campuses, and VR/AR technology to foster immersive connections among students, complemented by offline activities to strengthen intuitive understanding of Chinese business and culture.
- Action learning for real-world problems: Drawing on 20 years of experience of Fudan MBA Action Learning, the program focuses on three types of projects: “Globalization of Chinese Enterprises”, “Foreign Enterprises Entering the Chinese Market” and “Business Challenges of Local Enterprises”. Students in this program will collaborate closely with Fudan MBA students to solve real business problems, sparking multi-perspective thinking and creating potential career opportunities. For student entrepreneurs, their projects will be included in a pre-admission communication and management process for Practical achievements from the application phase, allowing precise matching of resources to promote their entrepreneurial success.
- Lifelong Learning and Career Services: Graduates will benefit from lifelong digital updates on knowledge and career development services, including AI-enabled recruitment information for overseas Chinese companies and foreign companies in China.
Neng Cao noted that the program is mainly designed for international students, with a part-time model, an English-taught program and a duration of 2 years.
The official Fudan Global MBA logo was also unveiled at the event by the executives present.
Since its re-establishment in 1985, FDSM has rooted itself in Chinese business practices, engaged in cutting-edge global ideas, and implemented a proactive internationalization strategy of “going global and going strong”.“. It has established numerous exchanges and partnerships with 116 renowned universities and research institutes in 32 countries and regions, including the United States, Italy, Norway, the United Kingdom, Australia, the Republic of Korea and Hong Kong of China.
In 2009, FDSM received EQUIS accreditation from EFMD and successfully achieved five-year reaccreditation in 2012, 2017 and 2023. Meanwhile, FDSM achieved AACSB accreditation in 2010, followed by five-year reaccreditation in 2015 and 2020, and six-year reaccreditation in 2025.
In the Financial Times In the EMBA 2025 Global Rankings, FDSM achieved its highest score ever, with its programs ranking among the best in the world in both overall and category-specific rankings. Four participating programs entered the global top 25, making FDSM the only business school in the world with four programs simultaneously ranked in the global top 25. Additionally, the Fudan MBA program remained in the top 30 worldwide in Financial Times Global MBA Rankings 2026.
Official links
- Fudan Global MBA Program: https://www.fdsm.fudan.edu.cn/globalmba/index.html
- Fudan University School of Management: https://www.fdsm.fudan.edu.cn/en/main.htm
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SOURCE Fudan University School of Management
