SINGAPORE, April 6, 2026 /PRNewswire/ — Lim Traders Pte Ltd, a long-established meat importer, processor and distributor in Singapore, has launched its new direct-to-consumer platform, The Halal meat specialistmarking a strategic expansion into retail while strengthening its position as a trusted supplier of halal certified meat products.
With over 40 years of industry experience, Lim Traders continues to evolve to meet the growing demand for convenient access to high-quality halal meats across Singapore.
Moving from wholesale to retail
The launch of The Halal meat specialist (https://www.thehalalmeatspecialist.com/) represents a key milestone in the growth of Lim Traders, enabling the company to serve not only businesses but also individual consumers.
Through this platform, customers can easily browse and purchase a wide range of halal-certified products, including poultry, beef, lamb, seafood and ready-to-cook products.
The move bridges the gap between wholesale supply and everyday consumer needs, making premium halal meats more accessible to Singapore households.
Supported by a fully integrated halal supply chain
Lim Traders operates across the entire value chain, from import and processing to storage and distribution, ensuring strict quality control at every stage.
All products are halal certified by MUIS (Majlis Ugama Islam Singapura), assuring customers that every purchase meets recognized halal standards.
The company also holds certifications such as SS590:2013 and BizSafe Level 3, reinforcing its commitment to food safety, operational excellence and compliance.
A strong logistics network supporting island-wide delivery
To support its retail expansion, Lim Traders leverages its strong logistics network to ensure delivery across the island of Singapore, excluding selected restricted areas.
Customers can enjoy:
- Free delivery on orders over $100
- $15 delivery fee for small orders
- Delivery time slots between 8:30 a.m. and 6:00 p.m.
- A self-collection option at its Chin Bee Road facility
This ensures reliable and efficient delivery while preserving the freshness and quality of the products.
Continued investment in facilities and capabilities
In 2023, Lim Traders expanded into a new facility with enhanced capabilities, including a central kitchen supporting custom food solutions.
This allows the company to offer value-added services such as:
- Marinate and season the meat
- Custom cuts and transformations
- Ready-to-cook and ready-to-heat products
These capabilities enable Lim Traders to better serve corporate and retail clients with evolving needs.
Over four decades of industry experience
Established in the 1980s and incorporated in 2003, Lim Traders has built a strong reputation as a reliable halal meat supplier in Singapore.
From its beginnings as a convenience distributor, the company has grown into a full-service provider serving customers island-wide, while maintaining its core values of quality, integrity and customer service.
Looking to the future
With the launch of The Halal meat specialistLim Traders is well positioned to meet the growing demand for halal certified products in Singapore.
By combining its decades of expertise with digital accessibility and operational strength, the company continues to set new standards in halal meat distribution.
About Lim Traders Pte Ltd
Lim Traders Pte Ltd is a Singapore-based importer, processor and distributor of halal certified meat products. With over 40 years of experience, the company offers a comprehensive range of services including sourcing, storage, processing and distribution of poultry, beef, lamb and seafood. Lim Traders is committed to providing quality products in strict compliance with halal standards and operational excellence.
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SOURCE Lim Traders Pte Ltd
