- The Vision Meta Turismo concept embodies Kia’s futuristic approach to a new era of electric mobility, delivering a more dynamic, engaging and visceral driving experience.
- Contemporary reinterpretation of three fundamental experiences: high-performance driving, immersive digital interaction, space and lounge-like comfort
- Inspired by ‘Opposites United’, Kia’s ever-evolving design philosophy
MILAN and SEOUL, South Korea, April 22, 2026 /PRNewswire/ — Kia Corporation today presented full details of its Meta Turism Vision concept car Milan Design Week. The event marked the global debut of the Kia Vision Meta Turismo concept, following its first reveal in Korea last year, where it was unveiled in December to celebrate the brand’s 80th anniversary.th birthday.
THE Vision Metatourism This concept embodies Kia’s futuristic vision of an evolved approach to mobility. The design combines dynamic driving performance with a lounge-inspired interior, paying homage to the speed and elegance of long-distance travel in the 1960s.
Karim Habib, Executive Vice President and Head of Global Design, Kiacommented:
“The Vision Meta Turismo marks an important milestone, demonstrating how Kia’s ‘Opposites United’ design philosophy also shapes our future vision of mobility. By harmonizing the spirit of 1960s long-distance travel with the limitless possibilities of an immersive digital experience, we have created a vehicle that transcends the limits of tradition.
“Vision Meta Turismo is a physical manifestation of Kia’s ongoing efforts – combining bold design and sophisticated technology – to transform electric mobility into a deeply emotional and engaging experience. This concept embodies Kia’s vision of a future where mobility is not just about destination, but about creating human-centered spaces that engage, stimulate and inspire our customers in ways never before imagined.
What are the main characteristics of the Vision Meta Turismo concept car?
Design philosophy brings together unexpected associations to discover new perspectives; interactions that occur through tension, harmony and dynamism. Embodying these values, the Meta Turismo Vision is a contemporary reinterpretation of three fundamental experiences.
- Performance driving
- Immersive digital interaction
- Living room-like space and comfort
How does Kia’s “Opposites United” design philosophy shape the Vision Meta Turismo?
Kia’s design philosophy, “Opposites United”, is evident in the design of Vision Meta Turismo, where soft surfaces meet engineered geometry. The concept’s extreme cabin-forward architecture underpins a sleek, forward silhouette with a low, wide profile clad in “soft geometric” surface language.
Faceted surfaces with smooth transitions create strong, consistent cores – visible when light hits the body – emphasizing the balance between sensitive sculpture and technical precision for a futuristic aesthetic that appears both precisely machined and naturally fluid. It’s a clear embodiment of Kia’s “Opposites United” design philosophy, where seemingly contradictory elements merge to create a transformative new design paradigm.
For more information, visit Kia Global Media Center to find out more.
SOURCE Kia Company
