SINGAPORE,, July 6, 2025 / Prnewswire / – The main Asian streaming platform Iqiyi announced an important strategic partnership with Telkomsel, Indonesia The largest telecommunications supplier recently. The two companies will collaborate thoroughly on content production, promotional services and joint marketing initiatives, accelerating high -quality content delivery on the Indonesian market and offering advertisers specific opportunities to start a target audience. The complete scope of this partnership aims to maximize the brand’s communication value.
This collaboration presents new opportunities for advertisers. Taking advantage of the vast Iqiyi premium content library and the vast network of Telkomsel user, advertisers can improve brand visibility through targeted advertising campaigns and optimize user engagement. The partnership also strengthens Iqiyi’s relations with major partners such as Omnicom Group, Adlink and Mata Air, paving the way for new innovative marketing solutions.
On the content front, Iqiyi will join the Maxstream platform in Telkomsel to launch local original series, notably “Tukar Ranjang”, “Bercinta Dengan Maut” and “Kekasih Yang Sempurna”, produced in collaboration with the famous local studios Leo Pictures and Hitmaker Studios. These original productions reinforce not only the influence of the brand of Iqiyi in Indonesia But also provide advertisers with personalized scenarios to initiate very active user communities. Advertisers can take advantage of Iqiyi’s high quality content, combining local original series and international successes through tailor -made advertising scenarios such as product placements and interactive advertisements, effectively reaching the target audience.
Micro dramas, A key area for content innovation, has become an important engine of user growth Indonesia. Since the full launch of this year, Iqiyi original micro-series like “Love born Of lies “and” inevitable torrid love “have reached a notable popularity in Indonesia. In the future, Iqiyi will invest more in localized micro-series, using celebrity-oriented strategies to continually attract young audiences and offer advertisers diversified marketing opportunities.
In addition, the event presented Iqiyi’s world international ambassador, actor Chen Zheyuan, demonstrating how the influence of celebrities combined with fans’ engagement creates not only deep brand integration opportunities, but also promotes the affinity of the long -term brand through emotional resonance. At the same time, Iqiyi and Telkomsel have launched group promotional plans offering attractive 7 -day offers (0.5 GB) and 30 days (data 2 GB), which makes Iqiyi’s extensive content more accessible to users. Thanks to the Telkomsel distribution network, advertisers can easily target user segments on several levels – from general users to VIP subscribers – explaining the potential consumer bases and laying larger integrated marketing campaign bases.
In the future, Iqiyi will continue to take advantage of the combined forces of local partnerships and content capacities to generate greater value for advertisers, users and employees, stimulating sustainable growth and brand improvement on the Indonesian entertainment market.
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Source Iqiyi International
