BARCELONA, Spain, February 26, 2026 /PRNewswire/ — In 2025, the monetization of the 5G-A experience has taken a big step forward. Driven by both industry and technology, it has moved from concept implementation to large-scale commercial use. So far, we have served over 45 million users in China. These efforts have helped operators move from basic communications services to true monetization of the experience. Over the past year, we have focused on three things: improving network capabilities, innovative business models, and strengthening collaboration within the ecosystem. Working closely with GSMA Foundry and over 10 leading operators across the world, we have achieved initial success in business case incubation and commercial exploration.
In terms of network capacitywe introduced intelligence into networks. Thus, the core packet network can understand the user experience in real time, and more precisely based on QoE rather than KPIs. We proposed “five capabilities” based on our practices in China. These are: experience definition, network assurance, product promotion, consumer perception and supply estimation. These capabilities can help operators achieve closed-loop experience monetization.
In terms of economic model, the concept of business design was gradually explored. In other words, the experience privilege is primarily integrated into the main package and secondarily into the add-on packages. For example, we added the experience privilege to the Diamond VIP and Platinum VIP user packages. This increases loyalty among high-end users and drives package upgrades. Additionally, we launched add-ons for users in specific scenarios, such as traveling on high-speed trains or sitting in crowded stadiums. This helps operators meet on-demand needs and increase ARPU.
In terms of ecosystem collaboration, Consumer devices now support static display of MyLogo. In 2025, we worked with partners such as Huawei Device Company and China Mobile Group Device Company to evolve MyLogo from static to interactive. We have already carried out pilot projects in Henan and Zhejiang provinces. In the future, MyLogo will become a gateway to experience monetization and intelligent marketing.
We will continue to introduce AI capabilities into the packet core network to improve network intelligence. We are also developing new solutions, such as Media Relay and Mobile Home, to help operators generate value and commercial success.
Let’s meet at MWC Barcelona 2026 to work together and create a smarter grid and a future defined by experience.
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SOURCEHuawei
