HANOI, Vietnam, January 3, 2026 /PRNewswire/ — Travellive Media Group is pleased to announce the HOTLIST Editor’s Choice Travellive 2025 (HOTLIST 2025)a curated project honoring outstanding brands, destinations and individuals who have made significant contributions to the development of Vietnam’s tourism industry over the past year.
HOTLIST is an expert-curated list reflecting changing market values at each stage of development. The selection process combines the expertise of a prestigious advisory board made up of national and international experts, based on key criteria such as quality, innovation, social impact and sustainable growth potential.
Last year, HOT LIST 2024 has made a strong impression on the tourism, hospitality and service community by recognizing more than 40 brands and 12 inspiring personalities through 28 categories covering hospitality and resorts, destinations, technology and experiential initiatives. The year also marked the first time that HOTLIST expanded into a series of professional events, including the Insiders Forum and Honorary Ceremony, attracting more than 700 guests, including high-level business executives and experts from various fields.
HOTLIST 2025: From seed to harvest
Beginning in 2025, HOTLIST is developed under the theme “From Seed to Harvest,” inspired by rice, a symbol deeply rooted in the wet rice civilization and cultural identity of Vietnam. From planting ideas and nurturing resources to harvesting lasting achievements, this metaphor reflects the authentic development journey of projects, brands and destinations within the tourism and hospitality industry.
At a time when the tourism sector is facing multiple challenges such as climate change, evolving traveler behavior and global competition, the “From Seed to Harvest” spirit highlights the importance of long-term vision, perseverance and adaptability.
This year, HOTLIST 2025 introduces a public voting element during the final evaluation phase, allowing the community and industry professionals to directly participate in the selection process. Beyond fostering engagement, this initiative also offers the opportunity for the public to share their direct experiences with the pre-selected brands and projects.
HOTLIST 2025 winners
HOTLIST 2025 extends its reach to key tourism sectors, with 07 main categories: Hospitality; Aviation; Travel design and experiences; Destination; Technology and innovations; Sustainability And Community projects and voices. Each category aims to identify exemplary individuals and brands that play a leading role in shaping the future of Vietnam’s tourism and hospitality industry.
This year’s list continues to recognize well-established brands such as Four Seasons Resort The Nam Hai, Hoi An; Ecolodge Topas; Six Sens Bay Ninh Van; P’apiu Resort; Wink Hotels, among others. It also features international brands that have had a positive impact on the Vietnamese market, including voco Quang Binh Resort by IHG, Park Hyatt Phu Quoc and Hyatt Place Halong Bay, Bai Chay. In the Aviation category, STARLUX AIRLINES was selected for its premium flight experience.
The expansion and diversification of award categories reflects HOTLIST’s commitment to holistically capturing industry dynamics, while encouraging responsible development models that respect local identity and generate positive social impact.
As part of its mission to bring practical value to the tourism industry, HOTLIST 2025 will host the Insiders Forum in Hanoi (January 7, 2026, Sheraton Hanoi West) and Ho Chi Minh City (January 19, 2026, JW Marriott Hotel & Suites Saigon). The forums will bring together business leaders, experts and researchers to share ideas and discuss key topics shaping the tourism landscape.
On January 19, 2026, the honoring ceremony will be held in Ho Chi Minh City to officially recognize and present certificates to the brands, projects and individuals featured in HOTLIST 2025. The event will also serve as a B2B networking platform for industry players.
Through each edition, HOTLIST Travellive Editor’s Pick has gradually become a highly anticipated annual reference point for the tourism community, built on credibility, sustainability-focused orientation and a series of professional programs. Through recognition activities, dialogue forums and community connections, Travellive not only showcases market excellence, but also actively contributes to promoting sustainable thinking and raising standards within the tourism industry.
This year, HOTLIST 2025 is supported by The Brand Promise (co-organizer of the Insiders Forum), PR Newswire (media partner) and sponsor brands such as BMWines, Lady Triệu (drinking experiences) and Cocoon, Jourdeness (gifts). HOTLIST 2025 continues to amplify meaningful stories, connect exceptional individuals and organizations, and share positive values with the general public.
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SOURCE Travellive Media Group
