SINGAPORE –
Media OutReach Newswire – 31 July 2024 – Global technology brand HONOR today announced the launch of the new HONOR 200 Series in Singapore. This premium flagship lineup consisting of the HONOR 200 Pro and standard versions, delivers exceptional performance and unparalleled portrait photography experience.
With an unwavering commitment to innovation and unlocking new possibilities in smartphone photography, the HONOR 200 Series product team has collaborated with Studio Harcourt, a legendary Parisian portrait photography house, to co-engineer the HONOR AI Portrait Engine. By combining Studio Harcourt’s expertise and HONOR’s cutting-edge platform-level AI capabilities, the HONOR 200 Pro enables users to unlock studio-level portrait photography on smartphones. Featuring AI-powered portrait capabilities, immersive displays, and robust hardware performance, the HONOR 200 Series is set to revolutionise users’ future lifestyle.
Ms Jessie Sng, Senior Vice President of the Personal Communications Solutions Services Division at TeleChoice International Limited, said, “Our latest flagship lineup, the HONOR 200 Series continues to push boundaries, embodying cutting-edge smartphone innovation in portrait photography and setting new benchmarks in mobile imaging with our AI-powered technology.
“Our groundbreaking HONOR AI Portrait Engine, developed in collaboration with Studio Harcourt, enhances your photos to unprecedented levels, meeting Singaporeans’ exacting standards for precision and perfection. In a world where visual impact is everything, we are thrilled to empower users with with the ability to effortlessly capture stunning, studio-quality portraits—transforming your moments into unforgettable impressions.”
Unlocking the Mastery of Studio Harcourt Portrait Photography on Smartphones
Recognizing the most important tools in portrait photography are light and shadow, and the HONOR 200 Pro has been equipped with advanced hardware and meticulously co-engineered AI-powered software that recognises even the most subtle nuances of lighting.
The HONOR 200 Pro features a 50MP Portrait Main Camera with a Super Dynamic H9000 Sensor, enabling users to capture compelling images with the perfect balance of light and shadows in even challenging lighting scenarios. With support for 4-in-1 pixel binning technology with a pixel size of 2.4μm, users can capture intricate details in their images even in low light scenarios. Additionally, the HONOR 200 Pro features a 50MP Portrait Telephoto Camera, and a customized telephoto sensor from Sony, the HONOR 200 Pro provides better light sensing capabilities, ensuring clear and faithful captures of distant objects with exceptional details.
The mutual ideation process involved an extensive exploration by more than 20 Studio Harcourt and HONOR imaging experts over 400 days. The team analyzed over 1,000 scenarios and millions of datasets, ensuring Studio Harcourt’s classic essence can be captured on smartphones. In addition, the triple 50MP Portrait Camera incorporates an upgraded HONOR RAW Domain Algorithm, producing well-balanced portraits that manage exposure in bright areas while preserving intricate details in darker lighting scenarios.
Innovative Eye Comfort Display for Extended Immersion
Adhering to its commitment to human-centric innovations, the HONOR 200 Pro features 3840Hz Risk-free Dimming[1], as verified by the TÜV Rheinland Flicker Free Display Certification and the TÜV Rheinland Full Care Display Certification. To ensure extended eye comfort, the HONOR 200 Series also features Natural Tone 2.0, which optimizes the display color temperature gradient based on ambient light, and an AI Circadian Night Display that leverages AI to intelligently adjust the color temperature of the screen to regulate blue light and transition to a melatonin boosting setting at night to improve sleep quality based on users’ sleep cycle. Furthermore, the HONOR 200 Series supports Adaptive Dimming, which adjusts screen brightness based on external light input and the application use, ensuring a more comfortable viewing experience. With the 1.5K Quad-curved Floating Display[2] and a peak HDR brightness of 4000 nits[3], the HONOR 200 Series allows users to enjoy excellent visibility even in the most challenging scenarios such as direct sunlight.
Enhanced Hardware Performance for Seamless Connectivity
The HONOR 200 Pro is packed with a large 5200mAh[4] Silicon-carbon battery that enables up to 61 hours[5] of continuous music streaming on a single charge. To maximize user productivity, the HONOR 200 Pro features powerful supercharge capabilities. With lightning-fast 100W Wired HONOR SuperCharge[6] and 66W Wireless HONOR SuperCharge[7], users can charge their device fully in only 41 minutes[8], making it the ideal device for busy users who are always on the go. The HONOR 200 Pro also provides an impressive 12GB memory and large 512GB storage drive, which allows users to store and access their data without limitations, guaranteeing a seamless and hassle-free experience.
Equipped with the robust Snapdragon 8s Gen 3 Mobile Platform, the HONOR 200 Pro achieves a CPU clock speed of up to 3GHz, guaranteeing seamless graphics rendering and real-time responsiveness. Featuring MagicOS 8.0, the HONOR 200 Pro offers an intelligent user experience enriched with a range of AI-powered smart functionalities. MagicOS 8.0 also offers flagship features such as Magic Portal, Magic Capsule and Magic Ring on the HONOR 200 Pro that streamline user digital interactions.
Pricing and Promotion
The HONOR 200 Pro, priced at S$799, comes in Moonlight White and Ocean Cyan, while the HONOR 200, available in Moonlight White and Black, comes in two variants: 256GB for S$599 and 512GB for S$669.
Pre-Order Special: 1 – 7 August 2024
Pre-order the HONOR 200 series between 1-7 August 2024 and get S$50 instant rebate each order! Plus, enjoy a free HONOR SuperCharge Wireless Charger Stand and a 365-day Front & Back Crack Replacement (worth S$329) with the HONOR 200 Pro, or a free HONOR Earbuds X6 and a 365-day Front & Back Crack Replacement (worth S$299) with the HONOR 200. Don’t miss this chance—promotion is valid only during the pre-order period and while stocks last!
Official Sale: 8 August 2024
Beginning 8 August 2024, receive a 365-day Front & Back Crack Replacement with every purchase of the HONOR 200 series (worth S$229). This offer is for a limited time only and while stocks last!
Where to Buy
Pre-order and official sale are available at Authorized HONOR Retailers, Best Denki, Challenger, Courts, Harvey Norman, and Gain City. You can also shop online at:
HONOR Official Store (Lazada)
https://www.lazada.sg/shop/honor-singapore
HONOR Official Store (Shopee)
https://shopee.sg/honorsg
HONOR Official Store (TikTok)
https://www.tiktok.com/@honorsingapore
For more information, please visit HONOR online at
https://www.hihonor.com/sg.
https://www.facebook.com/HONORSingapore
https://www.instagram.com/honor_singapore
https://www.youtube.com/@HONORSingapore
Footnotes
[4] The typical battery capacity is 5200mAh, and the rated battery capacity is 5100mAh. The data comes from the HONOR labs.
[5] Data from HONOR labs
[6] 100W HONOR SuperCharge means the maximum output power of the charger is 100W. The actual charging power may vary depending on individual differences, user habits, and environmental factors. Please refer to the actual scenario.
[7] Need to purchase HONOR super fast charging wireless charger with a charging specification of not less than 66W. The actual charging power may vary depending on individual differences, user habits and environmental factors. Please refer to the actual scenario.
[8] Data from HONOR labs.
Hashtag: #HONOR
The issuer is solely responsible for the content of this announcement.
