QINGDAO, China, April 23, 2026 /PRNewswire/ — Hisense, a leading global brand in consumer electronics and home appliances, today announced the global launch of its latest range of premium TVs, the UR9 series. More than a product launch, the UR9 represents a new interpretation of “natural and real colors”, one that is not only more vivid, but also more natural, more comfortable and more true to reality for everyday viewing.
At the heart of UR9 is an advancement in the way color is created and experienced. By generating colors directly at the light source, the UR9 delivers richer tones, sharper details and a visual experience closer to how the human eye perceives the real world, reducing visual fatigue while improving immersion.
This leap in user-centric experience comes from Hisense’s industry-leading RGB MiniLED technology. In March 2026, the Consumer Technology Association (CTA) Video Division Council released the official industry definition for RGB LED TVs. As a member of the CTA, Hisense plays a major role in setting the global industry standard for what a true RGB MiniLED is, and continues to push the boundaries of conventional display technology.
At the forefront of this innovation, the Hisense UR9 series represents a leap forward in display engineering. Going beyond traditional MiniLEDs, it introduces a complete MiniLED RGB backlight system, in which each LED integrates independent red, green and blue diodes, allowing unprecedented control over color, brightness and contrast. This architecture achieves up to 100% of the BT.2020 color gamut, delivering not only wider, but also more accurate and realistic color performance.
This breakthrough is powered by the all-new Hi-View AI Engine RGB processor. With real-time area-level color and brightness coordination, the processor ensures that each image is dynamically optimized, bringing greater depth, clarity and balance to every scene.
Beyond visual excellence, the UR9 is designed as a complete sensory experience. Its built-in 4.1.2 multi-channel surround sound system, professionally tuned by Devialet, creates a fully immersive 360-degree soundscape. Featuring height speakers, dedicated surround channels and a powerful built-in subwoofer, the system delivers cinematic depth, dynamic range and spatial realism without the need for external equipment.
To ensure consistently comfortable viewing in all environments, the UR9 also features region-optimized panels: anti-reflective and glare-free for Europe, Australia and other regions, and Obsidian panel for the Americas, minimizing distractions from ambient light while maintaining image integrity. For gaming enthusiasts, a native 180Hz refresh rate on select models delivers ultra-smooth motion and responsiveness, enhancing next-generation gaming experiences to new heights.
Supporting a full suite of premium formats, including Dolby Vision IQ, IMAX Enhanced and Filmmaker Mode, the UR9 is designed to meet the evolving demands of content creators and consumers. Its performance is complemented by a refined Pure Elegance design, featuring a premium metal stand and a near frameless finish that blends seamlessly into any modern living space.
With the launch of the UR9, Hisense more clearly puts forward its vision to innovate for a brighter life. By redefining “natural and real colors” with true RGB MiniLED, Hisense is not only advancing display technology, but also shaping a more natural, immersive and human-centered viewing experience.
About Hisense
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics, operating in more than 160 countries and specializing in providing high-quality multimedia products, home appliances and intelligent computing solutions. According to Omdia, Hisense ranks No. 1 worldwide in the 100-inch and above television segment (2023-2025). As the originator of RGB MiniLED, Hisense continues to lead next-generation RGB MiniLED innovation. As an official sponsor of the 2026 FIFA World CupTMHisense engages in global sports partnerships as a way to connect with audiences around the world.
SOURCE Hisense
