QINGDAO, China, May 10, 2026 /PRNewswire/ — Hisense, a leading global consumer electronics and home appliances brand, today released its latest television commercial celebrating the upcoming 2026 FIFA World Cup.TMlaunching a new campaign that captures the emotional power of football while delivering on its vision of Innovating for Brighter Lives.
From football fields to living rooms filled with anticipation, the TVC captures moments of joy, resilience and unity, showing how football creates emotional connections that transcend age, culture and geography.
By expanding the narrative from individual growth to collective experience, Hisense positions itself as more than a sponsor: a catalyst for meaningful moments. Its RGB MiniLED technology brings this to life with “natural, real colors,” delivering an ultra-high color gamut and precise reproduction so every moment is vivid and true to the terrain.
Building on this commitment to authenticity and accuracy, Hisense will become the official and exclusive VAR Review TV provider for the 2026 FIFA World Cup.TM. In this role, Hisense equipped the FIFA World Cup Video Operation Room (VOR) with advanced RGB MiniLED displays, enabling video assistant referees to view match footage with clarity, accuracy and true-to-life color detail.
Hisense has long celebrated the “beautiful game”, having been a global sponsor of several FIFA World Cups.TMpartner of three UEFA European Championships and official partner of the 2025 FIFA Club World CupTMwith continued presence at the 2026 FIFA World CupTM. This ongoing collaboration highlights how Hisense innovations bring fans closer to the action, elevating both the spectacle and emotion of sports around the world.
With this 2026 FIFA World CupTM TVC, Hisense continues to transform global attention into emotional connection, uniting audiences through football and inspiring brighter lives.
Click here to Innovate together for a brighter life: https://youtu.be/NDKXdcu01bM?si=cUlpwsu7wbYlPYn8
About Hisense
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics, operating in more than 160 countries and specializing in providing high-quality multimedia products, home appliances and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 worldwide in the 100-inch and above television segment (2023-2025). As the originator of RGB MiniLED, Hisense continues to lead next-generation RGB MiniLED innovation. As an official sponsor of the 2026 FIFA World CupTMHisense engages in global sports partnerships as a way to connect with audiences around the world.
SOURCE Hisense
