SINGAPORE, December 24, 2025 /PRNewswire/ — HashMicro participated in SME AI Growth Day 2025 on December 4 in Singapore. Hosted by Alibaba Cloud, the event brought together more than 250 business leaders, technology players and industry decision-makers to explore how artificial intelligence (AI) can be effectively applied to drive business growth.
The program was designed to help businesses in Southeast Asia accelerate their digital transformation with easy-to-adopt, secure and scalable AI solutions. The event also highlighted Alibaba Cloud’s strengthened commitment to delivering enterprise-grade AI technologies that can be deployed across various industries, including retail and distribution, manufacturing, and professional services.
HashMicro attended the forum as the largest ERP company in Southeast Asia, with a strong presence in Singapore. Trusted by over 2,000 businesses across multiple industries, HashMicro is recognized as a digital transformation partner renowned for its innovation, scalability and operational efficiency. Its reputation as an adaptive, AI-native ERP provider has made its presence one of the most anticipated in AI implementation discussions.
Hosting a session titled “Elevate Your Intelligent Business with AI-Driven ERP,” HashMicro Deputy Director of Business Development Felin highlighted the fundamental changes occurring in the ERP landscape.
She emphasized that modern ERP is no longer just a basic data storage or automation tool. It must evolve into a system that can understand business context and support smarter decision-making.
Felin also noted that many businesses today face increasing operational complexity, requiring more intuitive and adaptable systems. As businesses grow, ERP systems must evolve accordingly to keep pace with fast-paced, efficiency-driven operations.
“Today’s businesses need an ERP that can adapt, grow alongside the business and offer intelligent support like a contextual assistant,” said Felin during his presentation in Singapore (4/12/2025).
To address this need, HashMicro introduced Hashy, an AI assistant integrated directly into HashMicro’s ERP and accessible via chat without users needing to log in. Built through the integration and customization of Qwen, Alibaba Cloud’s large language model, Hashy delivers a faster, more interactive, and more intuitive ERP experience for users of all levels.
As an AI agent, Hashy has demonstrated real value, from making real-time data-driven decisions across modules and executing end-to-end workflows through simple prompts to providing a conversational interface that makes using the ERP much more efficient. All interactions are recorded to ensure governance and compliance remain intact.
“With Hashy handling repetitive administrative work, teams can redirect their time toward more strategic initiatives,” Felin explained. “Hashy functions as a permanent employee who never misses a task, and this reflects HashMicro’s mission to make ERP not just a system, but an intelligent partner in daily operations.”
HashMicro has widely deployed Hashy in its ERP ecosystem. During the SME AI Growth Day live demo, Felin demonstrated how Hashy can automate payment collection via phone calls, assist HR with daily administrative tasks, manage complex RFPs by negotiating with suppliers, and generate comprehensive business reports in seconds for sales, finance, and inventory teams.
Looking ahead, HashMicro is committed to expanding AI adoption within its ERP system by developing additional AI agents for other mission-critical functions, ensuring that every business, including small and medium-sized businesses (SMEs), can access enterprise-grade technology without the complexity that traditionally poses barriers.
In line with the event’s theme, AI for SME Growth, HashMicro views AI not as a mere add-on but as a fundamental part of building a smarter, more agile and more competitive future for Southeast Asian businesses.
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SOURCE HashMicro
