Apple has announced that its new update will include the Application Tracking Transparency Tool which will give you more control over your privacy. According to Bloomberg, Google is working on something similar – preventing cross-app tracking on Android devices, but the functionality is still in the early stages of discussion.
A Google spokesperson said the company “is still looking for ways to work with developers to raise the bar on privacy while enabling a healthy ad-supported app ecosystem.”
However, anonymous sources revealed that Mountain View actually wanted to strike a balance between consumers and developers concerned with their privacy and the financial needs of advertisers.
Google is one of the richest digital advertising companies, with more than $ 100 billion a year. Much of that money was made by targeting Android device owners – often if your user searched for an item on Chrome, the same item would show up in a banner ad in another app, even if it was on Chrome. ‘a simple game.
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