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JAKARTA, Indonesia, December 11, 2025 /PRNewswire/ — Glance, a global consumer technology company pioneering AI-powered experiences, announced a strategic partnership with Integral Ad Science (IAS), a leading global media measurement and optimization platform. IAS will provide independent verification of advertising on Glance, providing brands with improved media quality, greater transparency and full-scale accountability for how campaigns perform on the Glance platform.
Globally, almost a third of digital ads go unnoticed, leading to wasted advertiser budgets and missed opportunities to connect with consumers. Under this partnership, IAS and Glance will launch a customized IVT and viewability measurement solution to improve media quality and advertising results for 250 million users in India and Indonesia.
IVT detection helps reduce non-human or fraudulent activity, such as bots and click farms, and viewability measurement ensures ads meet global standards by being viewable on screen with at least 50% pixels for one continuous second (display ads) or two seconds (video). Together, these metrics confirm that campaigns are reaching real audiences in a meaningful and verifiable way.
Gaurav Jain, Senior Vice President APAC at InMobi Advertising, said, “The Glance-IAS partnership ensures that advertisers and agencies can finally reach and measure real audiences with verified accuracy. IAS’s advanced protection and metrics, layered with Glance’s premium real-user surfaces, unlock unparalleled trust and transparency. This collaboration elevates the future of attention-driven advertising with measurable, brand-safe results. »
Laura Quigley, Senior Vice President APAC, IAS, said, “As digital advertising accelerates in India and Indonesia, the demand for transparency and accountability has never been greater. We will provide brands with clear, actionable insights, ensuring campaigns reach real users and deliver measurable impact, while reducing fraud and waste across the ecosystem.
Glance has redefined how consumers experience content and commerce on mobile devices and connected displays. Its AI-powered platforms bring together personalized entertainment, news, sports, shopping and more for hundreds of millions of users. At the same time, Glance is also pioneering a new era of AI-driven commerce, reinventing the way people shop globally. Together, Glance’s content and commerce platforms reflect the company’s vision: to shape the future of consumer engagement through bold innovation at scale.
About Glance
Glance is a consumer technology company building an industry-defining AI-driven commerce platform to help consumers and businesses reinvent their purchases using generative AI. Built on a proprietary AI architecture merging predictive intelligence, neural visualization and real-time orchestration across mobile devices, TV and apps, Glance AI is at the forefront of the revolution in commerce. Glance is backed by Google, Jio Platforms and Mithril Capital and is an unconsolidated subsidiary of InMobi. For more information, visit glance.com And inmobi.com.
About Integral Advertising Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers and media platforms. IAS’s software provides comprehensive, enriched data that ensures ads are seen by real people in safe and appropriate environments, while improving advertising ROI for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
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SOURCE Integral Advertising Science
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Source: PR Newswire
