SEOUL, South Korea, December 13, 2025 /PRNewswire/ — Agricultural Corporation Geumsan Insamju, a Korean producer of traditional ginseng-based liquor, announced that it is strengthening its competitiveness in the Japanese market. The company recently introduced its flagship product, Gameat an international alcoholic beverage review event held in Tokyo, where it received very good reviews from Japanese buyers, who described it as a “unique and refined K liquor”.
During the event, Game attracted attention with its softly illuminated bottle base and crystal-clear liquor color. The Japanese consumer base is known to favor premium liquors and pure, elegant spirits, qualities that pair well with GameThe ginseng aroma, refined taste and visually striking design. Its traditional fermentation process, mild flavor profile and premium brand image have further highlighted its competitiveness in the Japanese liquor market.
Geumsan Insamju is expanding collaborations with major Japanese catering companies and premium alcohol retailers, while also discussing supply partnerships with high-end bars and hotels. To strengthen its presence in the social media-driven Japanese market, the company plans to produce short-form digital content highlighting Gamethe distinctive lighting effect and emotional visual identity of .
Japan has seen a steady increase in demand for alcohol products associated with health benefits. Gamemade from high quality ginseng, is recognized by local consumers as a product combining well-being and high-end know-how. It has received particularly positive feedback from middle-aged Japanese consumers, who already hold ginseng in high esteem.
A company representative emphasized: “Japanese consumers value not only taste, but also design, atmosphere and the overall drinking experience. Game delivers on all fronts (taste, storytelling and ambiance), which gives us great confidence in its success in the Japanese market.
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SOURCE Geumsan Insamju Agricultural Society
