SHANGHAI, April 14, 2026 /PRNewswire/ — From June 15 to 17, 2026THE “Healthplex Expo 2026, Natural Products and Nutraceuticals China 2026” (HNCEXPO 2026), jointly organized by CCCMHPIE and Sinoexpo Informa Markets, will be held with great fanfare at the National Exhibition and Convention Center (Shanghai). As a benchmark event with deep roots in the health and nutrition industry for more than 15 years, this edition will further integrate the resources of the entire industrial chain, lead emerging trends, and connect global opportunities of the industry.
Held alongside exhibitions covering Hi&Fi Asia-China, ProPak China & FoodPack China and Starch Expo, HNCEXPO 2026 will create a mega exhibition platform spanning over 200,000 square meters. The exhibitions will bring together more than 2,500 high-quality exhibitors from around the world and are expected to attract more than 120,000 professional visitors for trade and sourcing. Leveraging its strong industrial base and extensive global business network, HNCEXPO has become a preferred one-stop platform for companies seeking market expansion, channel connections and policy insights, fully boosting innovation in the health and nutrition industry.
Insights into industry trends and creating a new healthcare consumption ecosystem
Today, as China advances the “Health Priority Development Strategy” under the 15th Five-Year Plan, the national health system is accelerating its transformation from a treatment-centered model to a health-centered approach, with greater emphasis on lifelong health management. In this context, healthcare consumption demand continues to increase, moving from basic wellness needs to premiumization and precision care. The “food-medicine homology” sector is evolving towards greater standardization and refinement; functional foods are increasingly scenario-driven and personalized; and emerging sectors such as the healing economy and modernized traditional Chinese health practices are seeing strong momentum.
Situated at the beginning of this new phase of development, HNCEXPO 2026 closely aligns with the national strategy to advance a healthy China. By integrating a comprehensive range of product categories with curated thematic zones, the exhibition creates an effective and unique trading platform that strengthens both supply and demand. As a key barometer of the healthcare industry, the exhibition captures the rapid growth of niche segments and presents a complete industry landscape: from traditional nutrition to cutting-edge technology, from ingestible solutions to topical applications, and even emotional well-being. The exhibition will showcase key industries such as health food, TCM and tonics, beauty products and sports nutrition, as well as emerging categories such as animal nutrition, aromatherapy, health products and third-party services, effectively linking various health consumption scenarios.
To improve business efficiency and visitor engagement, several themed zones will be carefully curated: an international branded zone offering global perspectives; the TCM Nutrition Zone and Light Food Zone highlighting Eastern food philosophies; the wellness and emotional healing zone focused on holistic balance; and a creative packaging area where product performance meets visual appeal. In addition, the international pavilions of Australia, Italy, etc. and regional pavilions in Zhejiang, Jilin and other regions will showcase the distinctive strengths of the local industry, creating a multi-dimensional exhibition experience that is both broad and deep.
HNCEXPO 2026 will welcome an even stronger lineup of top domestic and foreign brands, including SIRIO, BIOHIGH, SENLAN, UNION HEALTH, BRAVEIY, EYOSON, JIANTE, IVC, ERA, NUSPOWER GREATSUN, PRCITSOM SUPERCRITICAL, AUCRIOSTE, COSMAXNBT, SUPAMEGA, SUHEUNG, JQ WELLBEING, BLACKMORES, IFF, EFFEPHARM, NUTRYFARM, BIOBOR, WRIGHT LIFE, KOLMAR MEIBAO, YUNNANBAIYAO, AKER BIOMARINE, YANGTZE RIVER PHARMACEUTICAL, CHANGXING, TRT HEALTH, FTCM, DAMIN, ZUONING, ZHIMEI, DAILY NUTRITION, XIANZHILOU, INATURAL, etc. Together, they will present a comprehensive industry showcase spanning R&D, manufacturing and applications – continually injecting new vitality and momentum into the healthcare sector.
Professional forums decoding industry trends, precise networking for effective collaboration
As a key healthcare industry barometer and policy information platform, HNCEXPO 2026 will host more than 70 high-level forums and thematic conferences during the exhibition. These include forward-looking policy interpretation platforms, such as the 16th The Nutraceutical Industry Development Conference (NIDC), the 9th Nutrition and Special Food Forum, and the 13th China Nutrition and Health Care Industry Summit Forum, as well as specialized discussions focusing on niche segments, including the 10th Special Medical Food Forum, the 2026 Anti-Aging Product Innovations Conference, and the National Low GI Food and Health Food Development Forum. From globally oriented events such as the Changbai Mountain Ginseng Health (Shanghai) Jilin Forum to highly hands-on sessions such as the New Nutrition College Private Lounge and the Family Nutrition Trend Insight Forum, the program will provide a comprehensive knowledge exchange closely aligned with industry dynamics.
The forums will feature a wide range of speakers, bringing together representatives from government agencies, industry leaders, leading platforms and authoritative media. Speeches will focus on policy direction, category innovation and channel transformation. A series of diversified activities, including brand seminars, new product launches, overseas brand presentations and thematic roadshows, will be organized throughout the exhibition, ensuring that each launch will result in real business opportunities and each showcase will promote meaningful exchanges. Additionally, the expo will host dedicated business matchmaking sessions designed to address the omnichannel integration trend. Key decision-makers from leading MCNs, top influencers, supermarket chains and pharmacy chains will be invited to targeted and in-depth negotiations with exhibitors, creating an effective bridge between brands and distribution channels.
Notably, HNCEXPO 2026 will also host the Traditional Chinese Medicine Industry Connectivity Conference, enabling high-level integration and collaboration between the TCM sector and the healthcare industry, and fully advancing the theme of “industrial connectivity across the entire value chain”. A flagship initiative, “One Premium Herbal Product Per County”, will be launched to promote authentic regional medicinal materials, highlighting their quality and brand value. During the conference, a series of activities, including County Leaders’ Forum on Authentic Medicinal Materials, E-commerce Channel Matchmaking Event and Thematic Exhibition Zone, will facilitate direct connections between production regions, domestic buyers, new retail platforms and international channels. At the same time, the conference will unveil the achievements related to the production bases and decoction pieces of the “Three-no and one-complete” brand, leveraging standardization to improve product quality and market-oriented approaches to boost regional economic growth.
From June 15 to 17, 2026HNCEXPO 2026 will be held with great fanfare at the National Exhibition and Convention Center (Shanghai). Committed to serving the industry, connecting resources and driving innovation, the exhibition focuses on new directions in the health and nutrition sector, creating a vital platform for exchange and cooperation between global companies and professional buyers. HNCEXPO sincerely invites professionals from across the healthcare industry value chain, including health and nutrition, biopharmaceuticals, food technology, healthcare management, investment institutions, etc., to gather in Shanghai and explore new opportunities in the evolving health and wellness landscape.
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SOURCE Sinoexpo Informa Markets
