WUHU, China, October 19, 2025 /PRNewswire/ — From October 17 to 21, under the theme “Co-Create • Co-Define”, The Chery International User Summit 2025 brought together 1,200 guests from more than 100 countries and regions in Wuhu. The event offered an immersive overview of Chery’s full-spectrum ecosystem, powered by new energy and smart technology, covering all mobility scenarios.
From family sedans to off-road SUVs, track tests to outdoor challenges, Chery engaged participants through test drives, immersive experiences and user research – embodying its co-creation philosophy and showing how inclusive innovation is transforming mobility around the world.
All Chery brands come together: personalized experiences tailored to each guest
The test drive brought together five of Chery International’s leading brands — CHERY, EXEED, OMODA & JAECOO, iCAUR, LEPAS and LUXEED — showcasing more than ten flagship models across a full spectrum of mobility scenarios, from family to off-road, youth to premium. Combining static analysis, dynamic testing and technology immersion, the event delivered personalized experiences tailored to diverse user profiles around the world.
As the trusted choice for millions of families, CHERY has demonstrated its enduring strength through the TIGGO Series (TIGGO 4/7/8/9) — providing safety, space and comfort that redefine family mobility. The KP11 pickup, balancing rugged off-road capabilities with everyday practicality, has pushed the boundaries of family adventure with reliability and joy.
Through an immersive “performance journey” and static showcases, EXEED showcased its latest achievements in electrification, hybrid energy, intelligence and design, providing guests with first-hand experience of several industry “firsts” and “onlys”.
In the BEV segment, as a premium global NEV brand, EXLANTIX demonstrated its electric range capable of 0-100 km/h acceleration in just around 3 seconds, delivering supercar-level performance and a best-in-class turning radius of 5.65 meters.
For hybrid technology, the REEV model is equipped with two front and rear electric motors producing a combined power of 345 kW. Its electric propulsion system ensures instant acceleration and a refined, electric vehicle-like driving experience that sets new benchmarks in the segment.
Targeting the next generation of drivers, OMODA and JAECOO organized Intelligent Co-Creation Camp and Hybrid Co-Creation Camp sessions featuring O7 and J8. Through RPA/APA auto parking, acceleration and momentum testing, participants were able to experience the synergy between intelligent control and hybrid power, meeting various driving preferences.
Positioned as a timeless classic, iCAUR presented its 03T REEV, 03T BEV and V23 BEV under the theme “Golden Range, All-Terrain Conquest”. At the off-road test site, users were able to see the remarkable endurance and adaptability of the models, enjoying the pleasure of mastering difficult terrain.
The LEPAS brand, known for its refined driving aesthetic, presented a fun “Unbox Elegance” test drive including the L4, L6 and L8 models. Through activities such as linear acceleration, outdoor power demonstrations and a “52 Storage Slots” scavenger hunt, attendees prepared coffee and toasted snacks on site, experiencing first-hand the blend of sophistication and practicality in stylish mobility.
LUXEED, Chery’s flagship smart brand, showcased advanced innovations in the Smart Drive Zone. The R7 demonstrated VPD (Valet Parking Driver) and wireless charging, providing seamless cross-zone summoning and autonomous parking, giving attendees a glimpse of the effortless convenience of future electric mobility and reinforcing Chery’s leadership in smart technology.
In-Depth Research: Transforming User Voices into Product Evolution
The test drive program featured a multi-dimensional research matrix, covering everything from sensory feedback to strategic information. A dynamic driving survey captured real-time assessments of acceleration, braking, handling and cabin quietness. Meanwhile, a static design study, carried out on 150 iPads, collected detailed data on user preferences for style, interior and features. Additionally, in-depth interviews with HEV explored market-specific expectations and challenges, helping to draw a clear “demand map” for Chery’s hybrid product strategy worldwide.
All surveys have been customized by brand, model and market to ensure accurate and actionable insights. This systematic research approach serves not only as a feedback channel, but also as a strategic bridge aligning technological developments with user needs. By transforming real user experiences into measurable data, Chery ensures that user feedback becomes a true driver of continuous innovation, continually refining product performance and informing the planning of future technologies and models.
This full-spectrum test drive – covering all Chery brands and mobility scenarios – was more than a technical show of force; it was a true co-creation dialogue with users from around the world. Through an integrated experience of driving, listening and co-defining, the test drive session of Chery International User Summit 2025 brought to life the “CO-CREATE • CO-DEFINE” philosophy – turning vision into action and ideas into reality.
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SOURCE Chery International
