Under EU data privacy rules, all organisations must ask visitors online if they agree to have some of their data collected via trackers or other tools.
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France Digitale will file a complaint against iPhone maker Apple with data privacy watchdog CNIL on Tuesday over alleged breaches of European Union rules, France’s leading startup lobby said in a statement.
In the seven-page complaint seen by Reuters, the lobby, which represents the bulk of France’s digital entrepreneurs and venture capitalists, alleges Apple’s latest operating software, iOS 14, does not comply with EU privacy requirements.
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On the one hand, France Digitale argues, iPhone owners are asked whether they’re ready to allow installed mobile apps to gather a key identifier used to define campaign ads and send targeted ads.
On the other hand, Apple’s default settings allow the U.S. firm to carry its own targeted ad campaigns without clearly asking iPhone users for their prior consent, France Digitale says.
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Under EU data privacy rules, all organisations must ask visitors online if they agree to have some of their data collected via trackers or other tools.
“The allegations in the complaint are patently false and will be seen for what they are, a poor attempt by those who track users to distract from their own actions and mislead regulators and policymakers,” Apple said in a written statement.
