IMPORTANT POINTS:
- Through a partnership with Fidel API, a financial infrastructure platform that works with the largest card networks in the UK, including Visa – Flux is opening its offering platform to the majority of UK cardholders.
- The partnership means Flux Offers is now available to customers at dozens of UK High Street banks, giving retailers direct-to-consumer access to consumers and customers to receive real-time cashback on purchases made with their debit card.
- Flux Offers launched in October 2021 with offers from UK’s top retailers including H&M, schuh, Just Eat, itsu, Papa Johns, Pure and KFC – enabling retailers to scale their offerings both online and offline in a way that revolutionizes card-connected offers space.
Flux – the UK’s leading digital receipts and promotions platform – announces a partnership with Fidel API that will facilitate access to its retailers’ offerings and receive real-time cashback for all UK customers using payment cards connected to the largest UK card networks.
Consumers can register through the Flux Offers portal, link their credit or debit card and choose the account into which they want to enter their real-time cashback. Once consumers sign up, they activate the offers they like, which are then automatically linked to their payment card and redeemed at the point of purchase, with cashback.
Retailers on the Flux Offers platform get instant access to consumers and can build a relationship with them. Through product-level card-linked offers, retailers can confidently assess consumer interest and make targeted decisions based on purchasing behavior, such as location-based shopping and previously purchased items.
The partnership with Fidel API significantly increases the potential market share of the Flux Offers platform. This is especially exciting for Flux’s retail partners, who are using the platform to increase sales by reactivating inactive buyers and recruiting new consumers who sign up for their offers with a clear ROI, thanks to Flux Offers’ built-in attribution feature. The Flux Offers platform is perfect for marketing, launching new products and targeting specific customer segments.
Today UK consumers can enjoy retail offers and real-time cashback from KFC, Pure, Papa John’s, The Black Farmer, Apex Hotels, whiteei, Healf, Amala Chai and others – with more retail partners joining in the coming months. Flux will use Fidel’s API financial infrastructure platform to facilitate merchant offers and cashback for cardholders at the point of purchase.
(Photo: Flux)
Merriam Barbosa, CEO and co-founder of Flux said: “We are here to disrupt the cashback and offerings model in the UK with our real-time cashback positioned at the product level for accelerated growth.”
Veronique Merriam Barbosa, CEO and Co-Founder of Flux, said:
“This is a game-changer. Using our advanced product-level data platform, customers can get real-time cashback and our retail partners can be more creative in how they increase sales, engage with consumers and bring new products to market. I am extremely proud of our team who made this possible. We are here to disrupt the cashback and offers model in the UK with our real-time cashback positioned at the product level for accelerated growth.”
Patrick Nealon, VP of Strategy at Fidel API, concludes:
“Fidel API is incredibly excited to support Flux Offers, which provides a new, innovative experience that increases the value of using and accepting payment cards for cardholders and merchants, respectively.”
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