New facilities enhance customer collaboration, creativity and innovation in one of Southeast Asia’s fastest growing fragrance markets
JAKARTA, Indonesia, November 25, 2025 /PRNewswire/ — Eurofragance, the multinational fragrance house headquartered in Spain, has opened its first creative center in Indonesia, strengthening its regional presence and innovation capabilities in the Asia-Pacific region. Located in Arkadia Green Park, South Jakarta, the new facility represents an investment of one million euros (approximately IDR 19.27 billion) and will serve as a regional hub for co-creation, formulation and customer collaboration in the fine fragrance, home care and personal care categories.
The launch comes as the Indonesian fragrance market is experiencing rapid growth, driven by increasing consumer sophistication and demand for locally inspired fragrances. Industry data predicts that the fragrance sector in Southeast Asia will grow at a rapid pace. CAGR of over 3% until 2030positioning Indonesia as one of the most dynamic markets in the region.
Joining Eurofragance’s global network of creative centers in Barcelona, Dubai, Mexico, India and Singapore, the Jakarta location strengthens the company’s ability to deliver locally inspired fragrance solutions backed by global expertise and technical standards. Featuring cutting-edge fragrance, evaluation and application capabilities, the center brings the company’s creative and technical expertise closer to customers in Indonesia and the wider Asia-Pacific region.
“Indonesia sits at the heart of Southeast Asia’s fragrance landscape, a market brimming with creativity, cultural diversity and growing consumer sophistication,” said Balwinder Rolley, Managing Director, APAC, Eurofragance. “Creating a creative and technical hub here allows us to collaborate more closely with our partners, moving idea concepts across more quickly and designing fragrances that reflect local tastes and preferences,” she added.
Stretching over 770m2the center will operate under PT. Euronindo Fragance Internusa and incorporates exclusive Eurofragance technologies such as EuroCaps™ for long-lasting fragrance diffusion and EuroPure™ for odor neutralization. These innovations provide partner brands with high-performance, scientifically advanced solutions that improve both product quality and the consumer experience in beauty, home and personal care. In line with Eurofragance’s commitment to sustainable innovation, the Jakarta factory adopts environmentally friendly practices in formulation, sourcing and operations, from renewable raw materials to energy-efficient processes.
Beyond fragrance creation, the center will serve as a training and talent hub, supporting recruitment and skills development in Indonesia’s growing fragrance industry. It brings together a multidisciplinary team of perfumers, evaluators and applications experts working alongside marketing and sales specialists to translate consumer insights into distinctive scent solutions.
Edy Chandra, Country Manager of Eurofragance Indonesiaadded: “Jakarta is a natural choice for our expansion. This is where trends start and evolve. Creative The center here allows us to immerse ourselves in Indonesian culture and create artisanal perfumes that are not only high quality, but also truly meaningful to local consumers. »
The opening of the Jakarta creative center follows the official establishment of Eurofragance Indonesia in 2023 and builds on other regional milestones, including the launch of creative centers in Mumbai in 2024 and Singapore in 2016. Together, these developments demonstrate the company’s continued commitment to the Asia Pacific region and its ambition to grow through customer-focused innovation and local knowledge.
About Eurofragance
Eurofragance manufactures and markets the highest quality perfumes for global brands in fine perfumery, home, body and air care. The company is a private B2B company founded on family values in Barcelona in 1990 and currently has over 550 employees.
Driven by the passion for perfume and the entrepreneurial spirit of its founders, Eurofragance first developed in Europe and the Middle East, before tackling the Far East and the Americas. The company is now represented on five continents; operates its own factories in Spain, Singapore and Mexico; and works with manufacturing partners in China and India.
Eurofragance’s international network of creative centers and exceptional manufacturing capabilities enable it to create and deliver fragrances worldwide. Over the years, Eurofragance has cultivated lasting relationships and grown hand in hand with its partners.
Eurofragance is fully invested in resolving sustainable development issues and its decision-making process is structured around strategic initiatives supporting this cause. The company conducts its activities around four major axes: security, community, business ethics and resources.
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SOURCEEurofragance
