Performance Under Pressure: From extreme cockpit conditions to everyday pressure, CLEAR brings revolutionary scalp science to fans
SHANGHAI, March 16, 2026 /PRNewswire/ — In Formula 1 racing, performance is defined by precision, concentration and the ability to respond under extreme pressure. CLEAR, the world’s number one men’s shampoo and hair care partner of Oracle Red Bull Racing, applies the same mindset to the development of high-performance scalp and hair care solutions. As the excitement of motorsport returns to Shanghai this weekend, CLEAR shows how a CLEAR™ HEAD can be a performance advantage when concentration is paramount, from the intensity under the helmet to the high-pressure moments of everyday life.
Racing at speeds in excess of 300 km/h, Formula 1 drivers endure some of the toughest physical conditions in the sport. Inside the cockpit, temperatures can reach 60°C, while drivers can lose up to 3L of fluid during a single race. With heart rates skyrocketing and forces reaching 4-6 G’s in corners, hours spent under a helmet create one of the most overlooked realities of racing: helmet hair. Helmet styling moments became a viral fan favorite on social media, even as drivers acknowledged the heat, sweat, itching and distractions that come with it.
CLEAR is helping to transform helmet hair, once something people tried to avoid, into a symbol of performance under pressure. Designed for extreme conditions, the new CLEAR Men Scalp MaxCharge Shampoo has been extreme tested to combat 10x scalp issues such as dandruff, grease and weak roots, and its 1.82s fast-acting formula provides 10x more energized scalp defense with up to 72 hours of freshness. By tackling stressors from the scalp to the root, CLEAR helps eliminate distractions for greater clarity and confidence, on and off the track.
“At CLEAR, we design scalp care products for people who expect the best from themselves every day.” said Mohamed Elsharkawy, Hair Care Marketing Director of Unilever China and Global Vice President of CLEAR. “Our partnership with Oracle Red Bull Racing allows us to bring this innovation to life and connect with fans who share the same ambition to maximize their potential.”
Throughout the race weekend in Shanghai, the CLEAR x Oracle Red Bull Racing partnership came to life through a series of activations and fan appearances across the city and trackside.
CLEAR x Oracle Red Bull Racing Fan Experience
From March 13 to 17, at North Bund Bay (500 East Daming Road), fans participated in a salon-inspired activation, blending performance care with the world of Formula 1 racing. Visitors discovered the new CLEAR Men Scalp MaxCharge shampoo and explored the new Oracle Red Bull Racing RB22, all in a bold spatial environment of immersive interactivity designed to recreate the pressure, precision and unstoppable performance of CLEAR x Oracle Red Bull Racing. More information:
- RB22 showcase – CLEAR brought Oracle Red Bull Racing’s new RB22 from London to the Bund in Shanghai, on display alongside authentic racing suits and helmets for fans to experience up close.
- Horizon Projection – CLEAR lit up the Shanghai skyline with a mixed reality projection on the Citi Group Tower, bringing the CLEAR x Oracle Red Bull Racing collaboration to life in one of the city’s most iconic locations.
- Interactive running challenges – Visitors tested their skills through interactive challenges, including an Oracle Red Bull Racing simulator and driver reaction tests inspired by the demands of Formula 1 racing.
- High-performance grooming hair salon – A one-stop hair salon experience included high-performance scalp treatments using CLEAR Men Scalp MaxCharge Shampoo, as well as styling and grooming by celebrity hairstylist Shangqiao Zhen.
From the intense demands of Formula 1 racing to the pressures of everyday life, CLEAR believes that performance begins with a CLEAR™ HEAD, and when distractions are eliminated, every opportunity can be maximized. Bringing its scalp science to the world of elite motorsport, the brand redefines helmet hair into a symbol of performance under pressure. CLEAR Men Scalp MaxCharge Shampoo is available at retailers and online.
ABOUT CLAIR:
CLEAR is the world’s #1 men’s hair care shampoo and sold in over 60 markets worldwide. Backed by more than 50 years of dermatological scalp science and research across 30,000 consumers, CLEAR is recognized as a leading scalp expert brand helping people around the world KEEP A CLEAR HEAD™.
For more information about CLEAR, please visit www.clearhaircare.com.
ABOUT ORACLE RED BULL RACING:
Since its inception, Oracle Red Bull Racing has been a major force in the FIA Formula 1 World Championship, the world’s premier motorsport category. Founded in 2005 to expand parent company Red Bull’s presence in professional motorsport and to disrupt the status quo within the sport through a daring blend of passion, playfulness, ambition and achievement, Oracle Red Bull Racing has become one of F1’s most successful teams. With multiple Manufacturers’ and Drivers’ world titles and more than 100 race victories under its belt, Oracle Red Bull Racing continues its quest for ultimate performance – as a racing team, as a home of champions and as an innovator operating at the cutting edge of technology.
ABOUT UNILEVER:
Unilever is a leading global provider of beauty and wellness, personal care, home care and food products, with sales in more than 190 countries and products used by 3.7 billion people every day. We generated a turnover of 50.5 billion euros in 2025.
For more information about Unilever and our brands, please visit www.unilever.com.
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