BEIJING, January 1, 2026 /PRNewswire/ — A report from chinadaily.com.cn:
Enjoy a smart trip and discover China! On January 1, China Daily officially launched “China Bound”, an English-language smart tourism service platform for international tourists. It offers one-stop services ranging from “travel inspiration” to “personalized itineraries, enjoying intelligent questions and answers, convenient ticket booking and sharing travel stories”. With just one click, travelers can discover the wonders of China. It is an invitation to friends around the world to “see China better, feel China and fall in love with China”.
The “China Bound” platform operates through a website, mini-programs, intelligent systems and foreign social media. The website in English (www.chinabound.cn) uses a “main site + city subsite” matrix. The main site has four main sections: “Travel Destinations”, “Itinerary Planning”, “Must Buy Items” and “Must Try Food”, showcasing China’s scenery, culture, modern life and local customs. It is optimized for desktop and mobile devices, providing a smooth browsing experience anytime, anywhere. The city and regional subsites include columns such as “Only in (city)”, “Pre-Travel Knowledge”, “Specialty Cuisine”, “Popular Attractions”, “Must Buy Items”, “Hotel Accommodation” and “Festive Activities”, which will gradually expand to cover more popular and unique tourist destinations.
Mini-programs on Alipay and WeChat further enhance convenience. Backed by Ant Digital Technologies, the Alipay mini-program integrates translation, transportation and hotel booking, ticketing, foreign exchange and online payment. Users can find it by searching “China Bound” on Alipay.
To precisely meet the personalized travel needs of tourists, the China Bound platform has introduced a dedicated intelligent assistant that supports multi-lingual intelligent interactions. Through conversations with the smart assistant, users can personalize their routes, check real-time traffic and receive explanations of cultural context. It offers personalized intelligent tour guide services such as “caring companions anytime, anywhere”.
Amid the continuous optimization of China’s inbound tourism policies and the growing enthusiasm of international tourists to visit China, China Daily actively fulfills its mission of “connecting China and the world”. The China Bound platform will collaborate with domestic cultural and tourism institutions, cultural venues and related service units to provide more credible content, tangible experiences, relevant stories, as well as intelligent, accurate and warm one-stop services. This initiative will accompany foreign tourists on their journeys from discovering China to truly understanding China, building an important platform and bridge for the dissemination of Chinese culture and the promotion of cultural exchanges.
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SOURCE chinadaily.com.cn
