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PARIS, February 20, 2026 /PRNewswire/ — Crossroadsa global leader in food distribution, and Viewthe world leader in digitalization solutions for physical commerce, today announces the signing of a strategic partnership.
As part of its “Carrefour 2030” plan, Carrefour has chosen the Vusion platform to digitalize all of its hypermarkets and supermarkets in France by 2030.
This major industrial partnership covers the deployment of the latest generation of electronic labels, smart rails and AI-driven cameras to transform operational efficiency and the in-store customer experience.
After a first massive deployment in the United States with Walmart, Vusion and Carrefour seal a major technological alliance for Europe. In this context, Carrefour joins the International Advisory Board of the technological platform.
Alexandre Bompard, Chairman and CEO of Carrefour, declared: “Carrefour 2030 is a growth plan that relies in particular on the acceleration of technology and AI. By partnering with Vusion, a French technological champion with global reach, we are propelling our stores into a new era. The digitalization of our departments is the essential basis for deploying our vision of modern commerce, serving competitiveness, the quality of life at work for our employees and customer satisfaction.“.
Thierry Gadou, Chairman and CEO of Vusion, declared: “With Carrefour, we share the same vision of a modern store at the heart of tomorrow’s omnichannel commerce. We will make this vision a reality in the years to come. Following Walmart’s decision to deploy EdgeSense in all its stores in the United States, Carrefour is the first major European retailer to deploy the latest generation Vusion platform on a large scale. The objective is threefold: to improve the performance of the brand and the satisfaction of customers and employees.“.
By equipping its shelves with millions of smart labels connected to the cloud, Carrefour is taking a decisive step in the digitalization of its physical assets. This massive deployment positions Carrefour as the most advanced distribution brand in Europe in terms of store technology, echoing the transformation initiated in the food retail sector with Vusion across the Atlantic. It follows successful pilot projects launched since June 2025.
The solutions deployed will combine:
- The Vusion IoT infrastructure: For real-time price updates and pick-to-light support for employees
- EdgeSense™ technology: Rails connected via Bluetooth allowing automatic geolocation of products to optimize e-commerce order preparation and shelf replenishment
- Captana artificial intelligence: Micro-cameras constantly scan shelves to automatically detect out-of-stocks, price discrepancies and planogram errors.
For Crossroads, this alliance directly serves the financial and operational objectives of the 2030 plan:
- Productivity: Automate low-value tasks to redeploy teams toward customer service, equipping them with intelligent data and AI-driven tools to guide priority actions and improve compliance
- Customer experience: Time saving, personalized services and real-time interaction for a smoother purchasing journey
- Sales: Reduced stock outs to maximize product availability
- E-commerce: Improved performance thanks to geolocation
- Retail Media: Creation of a new digital communication channel directly on the shelves and monetization of data
For View, this contract validates the relevance of its technological platform with the world’s largest distributors and accelerates its penetration of the European market.
Co-innovation for tomorrow’s commerce
Beyond deployment, the two groups are committed to working closely together on innovation. Carrefour joins Vusion’s “International Advisory Board” and thus participates in defining future technological standards in the sector. A joint laboratory (“Next Retail Experience Center”) will be created to invent the commerce of tomorrow, particularly around the use of AI to improve operational performance and personalized customer experience, agentic commerce and the activation of in-store consumer data.
About Carrefour
With a multi-format network of more than 15,500 stores in more than 40 countries, the Carrefour group is one of the world’s leading food distributors. In 2025, Carrefour generated 91.5 billion euros in turnover. Its network of integrated stores employs more than 300,000 people who contribute to making Carrefour the world leader in the food transition for all, by offering quality, accessible and affordable food every day. In total, more than 500,000 people work under the Carrefour brand worldwide. For more information, visit www.carrefour.comor find us on X (@news_carrefour) and LinkedIn (Crossroads).
About Vusion
Vusion (formerly VusionGroup) is the global leader in AI-powered digitalization solutions for brick-and-mortar commerce, serving more than 350 leading retail groups worldwide.
The group develops technologies that combine the Internet of Things (IoT), data and artificial intelligence (AI) to power connected commerce, transforming physical stores into smart, efficient and sustainable environments for retailers, associates and shoppers. It provides stores with solutions for operational excellence, local e-commerce, data-driven commerce, and retail media and shopping experiences. Through its integrated ecosystem, consisting of three layers, Vusion Intelligence, Vusion Connect and Vusion Retail IoT, Vusion delivers Artificial Intelligence of Things (AioT) for retail, helping the industry unlock higher performance, better experiences and more responsible growth.
A pioneer of positive commerce, Vusion is committed to building a more sustainable, transparent and human-centered retail future. The company supports the UN Global Compact initiative and has received a Platinum sustainability rating from EcoVadis, the global benchmark for corporate sustainability ratings.
Vusion is listed on compartment A of Euronext™ Paris and is a member of the SBF120 index.
Mnemonic: VU – ISIN code: FR0010282822 – Reuters: VU.PA – Bloomberg: VU.FP
SOURCE Vision
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Source: PR Newswire
