YIWU, China, February 18, 2026 /PRNewswire/ — A report from Yiwu Media Convergence Center:
On the stage of the 2026 CMG (China Media Group) Horse Spring Festival Gala, Yiwu made a breathtaking eight-minute appearance, showcasing the city’s commercial vitality, inclusive spirit and development miracle to a global audience. Although not the first time in the international spotlight, the spectacle has once again sparked overseas fascination with this county-level Chinese city.
On social media, Yiwu-related topics have remained highly visible, from the Milan Winter Olympics and the 2026 FIFA World Cup to the viral “KuKu Ma” (Crying Horse).
Supported by Yiwu’s foreign trade network, “KuKu Ma” quickly went global. Singapore’s Straits Times analyzed the trend as evidence of China’s manufacturing industry’s deep understanding of consumer emotions, highlighting industrial upgrading. PR Newswire noted that “Made in Yiwu” products continue to reach homes around the world.
Following the broadcast of the 2026 Spring Festival Gala in Yiwu, international interest increased. Viewers called Yiwu “friendly,” “inspiring” and a “dreamland,” with many saying, “I want to visit this year.” One foreign resident proudly referred to himself as “Yiwuise,” inspiring others to follow suit.
Before the Spring Festival, Yiwu’s promotional videos appeared on screens in 20 countries and five continents. From street markets to the “Global Supermarket”, images of the Global Digital Trade Center, new energy vehicle factories and the China-Europe Railway Express have shown the city’s transformation around the world.
Media outlets like the Manila Times, Vientiane Times, Singapore’s TNGlobal and Germany’s FinanzNachrichten reported the story.
“Yiwu represents the future,” said Alex, a Finnish businessman who has worked in the city for more than a decade. “In the past, people thought it was just small products, but now its own brands are going global. This is a Yiwu full of creativity and momentum for its time.
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SOURCE Yiwu Media Convergence Center
