SHANGHAI, April 4, 2026 /PRNewswire/ — From April 2 to 31, the Assembly Character Toys Blokees brand debuted at Thailand Toy Expo 2026. Blokees revealed its two main categories: Blokees Model Kits and Blokees Wheels, showcasing a diverse product matrix of over 300 products across 17 globally recognized IPs, including Ultraman, Transformers, DC, Evangelion, Naruto, Minions, Jurassic World, Hatsune Miku and Hero Infinity. Four new kit models also made their world premiere, becoming highlights of the event.
Mario Maurer attended the opening ceremony of Blokees Thailand Toy Expo as a special guest and engaged in interactive exchanges with consumers.
In the Blokees Model Kits category, Blokees exhibited its Champion, Legend and Fantastic series, including popular IPs such as Transformers, DC, Mega Man, Saint Seiya, Evangelion and Naruto. More than 50 products were presented to consumers. Among them, four newly launched items, including Blokees Saint Seiya-Champion Class-12-Phoenix Ikki, Blokees Saint Seiya-Champion Class-14-Andromeda Shun, Blokees DC-Champion Class 05-Batman (HUSH) and Blokees DC-Champion Class 06-Catwoman (Hush) — have attracted keen interest from fans.
Blokees also introduced its HERO5 and HERO10 series, including well-known IPs such as Transformers, Saint Seiya and Naruto, aimed at consumers of hero-themed collectible models.
The DaaLaMode series introduced a range of products inspired by popular IPs such as Hatsune Miku, attracting female consumers. Meanwhile, the TERRAVENTURE series featured nature and creature-themed model kits based on Jurassic World, expanding Blokees’ offerings to different consumer segments.
In the Blokees Wheels category, which integrates build, play and customization, products are organized into Series C, E and S. The range includes IP-based offerings from Transformers, Ultraman and Batman, with upcoming collaborations with Fast & Furious and Ford.
Additionally, Blokees highlighted its global consumer ecosystem, BFC (Blokees Family Creator). Selected Works of 2025 The 3rd BFC Stellar Season Creation Competition was exhibited for the first time in Thailand, reflecting the strong creativity and engagement of users. 2026 The 4th season of the BFC Creative Competition Awakening has officially launched, further encouraging global participation.
Under its “Universally Appealing, Tiered Pricing, Promote Globally” strategy, Blokees continues to expand in Southeast Asia, Europe, North America and Latin America. Thailand is quickly becoming a strategic hub in its regional expansion, as the company strengthens both product innovation and community-driven growth globally.
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