SHANGHAI, March 26, 2026 /PRNewswire/ — On March 25, 2026, Blokees, a global brand focused on assembling character toys, unveiled its enhanced brand mission — “Inspire Creativity, Share Joy” — at the Blokees 2026 Global Partner Conference, held under the theme “FORWARD, TOGETHER.”
Zhu Weisong, founder of Blokees, said upgrading the company’s brand mission is part of its long-term strategic development. Blokees will further improve product certainty, strengthen the BFC ecosystem and accelerate the execution of its “Universally Appealing; Tiered pricing; Promotion on a global scale.”
Blokees products are designed around a assemble-create-share experience. Once the assembly process is complete, users can customize their models by painting, modifying, and creating scenes, extending the gaming experience. This approach encourages users to go beyond simple assembly and share their creations with the global BFC (Blokees Family Creator) community.
Sheng Xiaofeng, president of Blokees, said the company’s playability-focused system forms the foundation of its product strategy and defines the positioning of its two main categories: Blokees model kits and Blokees wheels. Products presented at the conference included items based on globally recognized intellectual properties such as Ultraman, Kamen Rider, Transformers and Hatsune Miku.
This product framework allows Blokees to expand across core toy themes, including character and vehicle-based products, while continually improving product experience and operational efficiencies through user feedback and product iteration.
Blokees executives said the company will continue to strengthen its core categories while exploring new series and products designed for a broader audience, including adult collectors. The company will follow an “80% core categories, 20% innovation” product strategy to balance category depth with exploration of new concepts.
Blokees also highlighted the growing importance of its global creator community, BFC (Blokees Family Creator), which allows fans to showcase custom creations, photography and original content inspired by the brand’s products.
Ye Shanshan, vice president of brand marketing at Blokees, further emphasized at the conference that BFC will continue to evolve towards more professionalism and globalization. Moving forward, the platform aims to integrate competitions, experiential activities, exhibitions and community interactions into a comprehensive creative ecosystem, providing creators around the world with a unified stage to express themselves, connect and grow.
Looking ahead, Blokees plans to accelerate its global expansion while continuing to invest in product innovation, creator communities and partnerships to support the long-term growth of the global toy industry.
SOURCE Blocks
