Taipei,, June 14, 2025 / Prnewswire / – At any time of fitness, Asia The largest 24 -hour fitness network is launching its most impactful brand campaign to date: “Train for Your Life”, a powerful regional deployment through Singapore,, Malaysia,, The Philippines,, Indonesia,, Hong Kong,, Thailand,, VietnamAnd Taiwan.
This campaign was designed in response to new prospects for a regional consumer study revealing significant changes in people’s fitness motivations. Covering nearly 9,000 individuals on eight markets, the survey shows that 61% of respondents hierarching better sleep and 49% focused on mental well-being, placing these traditional objectives above as the weight or management of force. While 60% cite the exercise as the most important fitness strategy, only 14% use commercial gymnasiums, with most relying on daily movements – chores, travel, home training sessions.
More than a simple marketing push, “Train for your life” gives life to the brand’s goal, celebrating travel, challenges and triumphs of authentic members, affirming the fitness at any time like not only a gymnasium, but a life partner through each stage of life. At the heart of the campaign is the brand ecosystem of the brand of the brand, the connection of the training, nutrition and recovery of the brand in a transparent application.
“Our mission has always been to support our members not only in their training sessions, but also to live a healthier and more confident life,” said Johannes Raadsma, president and co-founder of Inspire Brands Asia (IBA). “This campaign is a daring expression of this commitment, which you start, that you saw after a break or that you sail in a life transition.”
Supported by a better regional imprint approaching 500 clubs hosting 2.5 million monthly visits – and 5,600 clubs worldwide – all time fitness continues to lead the industry by focusing on community and coaching, deep local relevance and innovation.
“Being relevant means being relatable,” said Luke GuanlaoCEO of the IBA group. “We do not push perfection – we support progress. This is what distinguishes physical condition at any time as the largest, most inclusive and accessible fitness brand offering 24 -hour access, world reciprocity of the first day and holistic support for real life.”
On Inspire Brands Asia (IBA)
Inspire Brands Asia (IBA) is the franchisee of a multi-launder regional master Southeast Asiawith more than 100 under business management. Operating on dynamic markets, in particular Singapore,, Malaysia,, Indonesia,, The Philippines,, Hong Kong,, Taiwan,, ThailandAnd VietnamIBA commands the largest fitness network in the region, powered by more than 1,400 employees throughout the organization.
At any time of fitness
Anytime Fitness is the largest and fastest fitness brand in the world, with an average of 300 new clubs per year while serving more than 5 million members in more than 5,600 clubs in 42 countries and territories on the seven continents. Open 24 hours a day, 365 days a year, Anytime Fitness offers personalized and affordable health and well -being training, coaching, nutrition and recovery for our members – in the club, in their homes, in their pockets, wherever they are and at any time. All franchise clubs are detained and operated individually, and members have access to any fitness club worldwide.
For more information, visit www.anytimefitnessasia.com.
Contact with the media
Amolaya Rattanathasaniya
Regional marketing manager, Asia
E-mail: Amolaya.rattanathasaniya@inspirebrandsasia.com
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Source at any time Fitness Taiwan
