― Short-haul Asian destinations remain very popular overseas, while urban areas continue to perform strongly domestically ―
TOKYO, February 20, 2026 /PRNewswire/ — Agoda Company Pte. Ltd. (Headquarters: Singapore; CEO: Omri Morgenshtern), which operates digital travel platform Agoda, released the latest travel accommodation search data during the 2026 spring break period (March-April) among Japanese travelers.
The data analyzes search activity of travelers from Japan conducted between November 1, 2025 and January 13, 2026 for check-ins between March and April 2026, compared to the same period the previous year, revealing trends in travel demand ahead of spring break.
■ Most Popular International Spring Break Destinations – Short-haul Asian destinations offer very satisfying trips, even for shorter stays –
＜Top 5 international destinations＞
1st: Seoul, South Korea, 2nd: Taipei, Taiwan, 3rd: Bangkok, Thailand, 4th: Busan, South Korea, 5th: Hong Kong
For international travel, Seoul, South Korea has become the most sought-after spring break destination for Japanese travelers. In addition to its convenient access from Japan, Seoul offers a rich mix of fine dining, shopping and cultural experiences, making it a popular destination for short trips abroad. In particular, the city is experiencing growing popularity among solo travelers, especially those traveling for beauty and wellness purposes.
Taipei, Taiwan, is known for its approachable food culture and walkable urban layout, making it an attractive choice for first-time international travelers or those returning abroad after a while. The ease of enjoying night markets and local cuisine contributes to greater satisfaction during spring break travel.
Bangkok, Thailand, is characterized by its combination of urban and resort tourism elements, offering a wide range of experiences including shopping, spas and fine dining. The city continues to attract travelers who take advantage of relatively longer vacations to plan trips combining city breaks with nearby resort destinations.
Busan, South Korea, is loved for its unique blend of coastal landscapes and cityscapes. Activities such as cafe visits and seaside walks attract travelers looking for a more relaxed pace, while the chance to experience a different side of Korea compared to Seoul also contributes to its popularity.
Hong Kong maintains steady popularity as a short-term spring break destination, offering diverse attractions from fine dining and shopping to nature and art. The ability to efficiently enjoy a wide variety of experiences within a limited schedule makes Hong Kong an ideal choice for spring break.
■ Most Popular Domestic Destinations for Spring Break – City tours and seasonal experiences, centered around Tokyo, remain very popular –
＜Top 5 national destinations＞
1st: Tokyo, 2nd: Osaka, 3rd: Sapporo, 4th: Fukuoka, 5th: the main island of Okinawa
For domestic travel, Tokyo continues to be the most sought-after destination during the spring break period. The city is well known for offering a wide variety of experiences, even on short stays, including the latest fine dining, shopping and entertainment, as well as cherry blossom viewing spots and spring-only events. The opportunity to enjoy both city tourism and a strong sense of seasonality continues to support Tokyo’s stable popularity as a spring break destination.
Osaka is popular for its vibrant culinary culture and high level of entertainment, including its theme parks, and enjoys convenient access to neighboring cities such as Kyoto and Kobe. As a result, Osaka is often chosen as a home base for travelers planning to explore the wider Kansai region.
Sapporo is characterized by its balance of urban convenience and proximity to nature, with travelers drawn to Hokkaido’s seasonal cuisine and changing landscapes as winter transitions to spring. For those looking to experience seasonal changes, Sapporo remains an attractive spring break option.
Fukuoka is popular for its compact urban layout, which allows travelers to efficiently enjoy fine dining, shopping, and sightseeing. As a key gateway to Kyushu destinations, the city offers travel itineraries that combine city breaks and regional exploration, driving demand for spring breaks.
The main island of Okinawa continues to attract travelers looking for an escape from everyday life during spring break. With a calmer atmosphere before the peak summer season, visitors can enjoy a balanced mix of nature, culture and activities.
Additionally, year-over-year growth in travel interest was observed for cities such as Nagoya, Yokohama, Hiroshima, Sendai, and Chiba, indicating a growing focus on major regional cities that offer both convenient transportation access and urban sightseeing.
Tadashi Ikai, Senior Country Manager, Japan at Agodasaid, “Spring break is a key travel season, with a wide range of travelers, from students to professionals, planning trips during this time. Agoda’s search data shows that internationally, short-haul Asian destinations continue to maintain strong popularity, while domestically, urban areas led by Tokyo remain the favorites. Agoda will continue to offer a wide selection of great value accommodation, allowing travelers to enjoy highly satisfying trips even during a limited holiday period.
Travelers can seamlessly search and book over 6 million accommodations, over 130,000 flight itineraries and over 300,000 activities through Agoda’s platform. Attractive accommodation offers can be easily found via the Agoda mobile application or the official website (Agoda.com).
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SOURCE Agoda
