SINGAPORE, March 2, 2026 /PRNewswire/ — Digital travel platform Agoda has released an overview of popular Valentine’s Day destinations in Thailand, based on accommodation search trends among Thai travelers traveling as couples. This year, searches for Surat Thani saw the fastest growth, with more than 10 times more searches than last year, reflecting the growing interest from couples looking for a romantic getaway.
Agoda’s findings showed that interest in domestic travel for Valentine’s Day increased this year, with accommodation searches up almost 130% from the previous year. This is likely because the holiday falls on a weekend, making it a more attractive opportunity for couples to plan a getaway.
Beach destinations
Beach destinations continued to dominate, with couples preferring picturesque coastal landscapes for romantic moments. Surat Thani is the destination with the highest growth in accommodation searches, offering settings such as Chaweng Beach on Koh Samui and long-tail boat trips through Ang Thong National Marine Park. Nakhon Si Thammarat has also seen a growing interest in quieter, culture-rich beach experiences. Krabi remained a favorite destination for its spectacular limestone cliffs and turquoise waters, while Hua Hin continued to attract couples seeking a relaxed beach atmosphere with easy access from Bangkok.
Mountain destinations
Mountain destinations have grown in popularity with couples seeking a cooler climate and natural environment. Kanchanaburi is notable for its riverside and forest scenery, with attractions such as the River Kwai Bridge and Erawan National Park being very popular. The destination saw the highest growth in search interest among mountain destinations, more than three times compared to last year. Khao Yai continued to attract interest from couples with its lush national park views, with Khao Yai National Park viewpoints and neighboring vineyards providing picturesque and intimate settings. Chiang Mai has also remained a classic choice for couples drawn to the cultural charm, mountain backdrops and old town atmosphere.
Urban destinations
Urban destinations continued to captivate couples who sought romance framed by energy, skyline views and a touch of seaside charm. Chonburi has attracted attention as the urban destination with the highest growth in interest, with searches more than doubling from last year. Chonburi is where city convenience meets the coast, with Bangsaen Beach providing a relaxed setting for a sunset stroll just moments from city life. Pattaya has remained a favorite spot for couples drawn to contrast, where a quiet moment on Wong Amat Beach or a panoramic statement from the Pattaya viewpoint leads the way above the curve of the bay. Rounding out the list, Bangkok has appealed to couples looking for iconic settings, from golden hour visits to Wat Arun and along the Chao Phraya River to intimate moments high above the city at rooftop venues overlooking the capital’s skyline.
Akaporn Rodkong, Country Director, Thailand and Agodasaid: “Valentine’s Day remains one of the most meaningful times of year for couples who want to travel with purpose, and this year’s data showed interest in destinations that offer both emotional meaning and a sense of belonging. Thai couples are increasingly thinking about where they choose to celebrate milestones, whether it’s a quiet beach getaway, a nature-focused retreat, or an urban setting with iconic surroundings. These trends reflect a growing desire to create lasting memories through shared experiences, and Agoda continues to make it easier for couples to find stays and travel options that work for them. suit the way they want to celebrate.
Travelers planning their trip are encouraged to explore Agoda’s great deals across more than six million vacation properties, more than 130,000 air itineraries and more than 300,000 activities and experiences available on the platform. The latest deals are available on the Agoda app or at agoda.com/deals.
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SOURCE Agoda
