– Domestically, searches for accommodation in Goyang and Busan following the BTS world tour announcement increased by 8x and 47% respectively.
– Internationally, Kuala Lumpur saw the highest increase in searches among South Korean travelers for a city hosting a BTS concert in APAC.
SEOUL, South Korea, April 2, 2026 /PRNewswire/ — Digital travel platform Agoda has seen an increase in demand for travel to Goyang and Busan in South Korea, as well as several APAC destinations hosting BTS concerts, among South Korean travelers following the announcement of the K-Pop group’s world tour dates. This is BTS’ first tour in four years, with fans ready to spend “Spring Day” in action to see their favorite group live.
On the day of the announcement, Agoda observed a nearly 8-fold increase in searches for accommodation in Goyang, where BTS’s tour will begin on April 9 and continue on April 11 and 12, compared to the previous week. Busan, where the concert will take place on June 12 and 13, also saw a 47% increase, as fans prepare to “run” to these iconic concert destinations.
The announcement sparked a wave of excitement among BTS fans across Asia, with the strongest demand for South Korean tourist destinations coming from Japan, Taiwan, the Philippines, Hong Kong and China. Notably, searches to Goyang and Busan from the Philippines increased more than 7 times, while Hong Kong saw a 145% increase. Meanwhile, searches from China more than doubled, with fans “burning” to experience BTS live, given no planned shutdowns in their market.
Beyond Goyang and Busan, other APAC cities have also experienced a “micro drop” in search activity among South Korean travelers. Kuala Lumpur (Malaysia) topped the list with a 22% increase in accommodation searches following the announcement, followed by Melbourne (Australia) (16%), Bangkok (Thailand) (15%), Kaohsiung (Taiwan) (10%) and Singapore (9%), rounding out the top five.
BTS concert fever wasn’t limited to the day of the announcement. Agoda data also shows that searches for accommodation in Goyang for actual concert dates increased nearly 185 times among fans in the region, with the highest demand driven by travelers from Japan, the Philippines, Taiwan, China and Hong Kong. Domestic travelers’ searches for Goyang concert dates also increased 44 times, highlighting the scale of the BTS effect in South Korea.
Jay Lee, regional director, North Asia at Agodasaid, “Following the announcement of BTS’ world tour, we are seeing a ‘dynamite’ increase in inbound and outbound travel demand, as fans are willing to travel anywhere to see the group reunite after a four-year hiatus. Agoda is excited to help them experience the euphoria of seeing the K-pop group live in these exciting touring destinations. The magic of BTS, while taking advantage of great deals on accommodation and flights.”
As fans prepare to depart on their BTS trip, Agoda offers more than 6 million vacation properties, more than 130,000 air itineraries and more than 300,000 activities, all of which can be combined into a single booking. To get the best deals, fans are encouraged to check out Agoda’s mobile app or visit Agoda.com.
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SOURCE Agoda
