TAIPEI, February 8, 2026 /PRNewswire/ — WePlay, a global next-generation social entertainment platform, today announced a strategic partnership with “The Little Prince”, a classic of French literature, to launch a special Valentine’s Day activity themed “Will’s interstellar journey“Running February 8-14, the campaign invites users in Taiwan to reinterpret the meanings of “comradeship,” “taming,” and “being seen” through gaming interactions, drawing inspiration from the Little Prince’s worldview of love.
A cross-border fusion of classic literature and social entertainment
“The Little Prince” is a short story created and published by French writer Antoine de Saint-Exupéry in 1943. With worldwide sales exceeding 140 million copies and translations in more than 650 languages and dialects, it ranks as the second most published book in the world, surpassed only by the Bible. Through simple yet philosophically rich prose, the work explores eternal themes, including loneliness, friendship, love, and loss, which resonate deeply with readers of all ages around the world. 2026 marks the 80th anniversary of the publication of “The Little Prince” in France.
WePlay chose this special occasion to launch this collaborative activity, aiming to combine the central concept of the novel “taming bonds” with modern social entertainment scenarios through interactive gaming experiences. The goal is to provide users with a creative feast that combines emotional value and entertainment experience.
Multi-dimensional interactive gameplay: spark Valentine’s Day conversations
This activity includes five main game mechanics, each corresponding to classic images and emotional scenes from the story of The Little Prince:
“Rose Wishes” – Exclusive Confession Gifts
When users send “Rose Wishes,” they have the ability to trigger limited romantic gift effects and a shower of red envelopes in full screen. This gameplay aims to reinforce the ceremonial significance of moments of confession, ensuring that each heartfelt message is seen and remembered across the entire server.
“Diary of the Little Prince” – Unlocking planetary history
When players send “Diary of the Little Prince” gifts, they encounter mysterious wandering characters and gradually unlock planetary rewards. In addition, it is possible to obtain SS-level PLAY show exclusive items and full-screen business card backgrounds, deeply integrating story unlocking with interactive socialization.
“The Secret of Planet B-612” – Blind Box Adventure Mechanism
Users unlock Memory Fragments by opening blind boxes, gradually revealing exclusive Little Prince PLAY show items and rare co-branded gifts and rewards.
“Cloud Vows” – Interactive two-player intimacy gameplay
Coupled users can participate together, completing tasks collectively to accumulate “relationship values”, gradually unlocking couple rewards and romantic chapters that make love stories more three-dimensional and deeper through game interaction.
“Light-Year Love” and “Together Forever” – Server-wide testimonial mechanism
Sending “Light-Year Love” gifts grants special effects on the home page, while “Together Forever” provides opportunities to display barrage highlights on the full server. Both mechanisms reinforce the WePlay platform’s value proposition of “letting love be witnessed by the entire universe.”
WePlay’s global intellectual property strategy
As a flagship product under WEJOY PTE. LTD.Headquartered in Singapore, WePlay is dedicated to building a social entertainment ecosystem that brings “joy and friendship to young people around the world.” Since its launch, the platform has seen significant success in several regional markets, including Japan, Thailand, South Korea, Taiwan regionand the Middle East, accumulating over 800 million downloads with millions of monthly active users. Previously, WePlay has collaborated with renowned IPs including “Care Bears”, “Chibi Maruko-chan”, “Kumamon”, “Peach Cat” and “Nailoong”. Each collaboration reinforced the platform’s brand impression as “innovative, warm and culturally deep.”
This partnership with “The Little Prince” represents a new upgrade in WePlay’s global IP collaboration strategy, not only selecting classic IPs with global influence, but also creatively merging the spiritual essence of IP with social entertainment experiences.
Importance of localization in the Taiwanese market
Taiwan, as a key market for WePlay, has consistently demonstrated strong user activity and cultural resonance. According to WePlay’s official data, the platform has established a stable presence in the top positions of Taiwan’s App Store and Google Play free rankings, with users mainly consisting of young social entertainment consumers aged 18 to 25. This Valentine’s Day activity specifically took into account the aesthetic preferences and emotional expression habits of Taiwanese users, implementing localization adaptations through game mechanics, copy tone, and visual presentation. The WePlay team said they hope this collaboration will provide young Taiwanese users with a new social interaction scenario where they can “play games, express their emotions, and be seen.”
A dual cultural and commercial value
Taiwan Market Director of WePlay said: “Choosing to launch this collaboration on the occasion of the 80th anniversary of the French publication of The Little Prince is not a coincidence. The story of the Little Prince is essentially about “connection”, about deep bonds between people, between souls. This fits perfectly with WePlay’s mission to “make the world more exciting through interaction.” In an increasingly competitive social entertainment landscape, we believe that simple functional stacking and discounts are not enough to capture the hearts of users. Our goal is to introduce culturally deep IPs with global resonance points, elevating virtual social interaction to vehicles of emotional attachment and cultural expression. Valentine’s Day itself is inherently about being seen, and WePlay’s social mechanics are perfectly placed to make this happen. »
About WePlay
We play is a next-generation global social entertainment platform under WEJOY PTE. LTD., headquartered in Singapore. The platform integrates games, voice interactions, multimedia entertainment and various other functions, with the mission of “Bring joy and friends to young people around the world“and the vision of”Bring people together through games and lead the global trend of online social entertainment.“.
WePlay has established a strong user base in several regional markets globally, including Southeast Asia, East Asia and the Middle East, with cumulative downloads exceeding 800 million. The platform has become a preferred application for recreational entertainment and social interactions of young users thanks to its barrier-free entry, strong immersion and strong social features. WePlay consistently adheres to a product philosophy focused on “quality first, innovation and cultural depth”, collaborating with world-renowned IPs to deliver interactive experiences with both entertainment value and cultural value.
About WEJOY PTE. LTD.
WEJOY PTE. LTD. is a Singapore-based Internet company, founded on October 23, 2020. As a company with a global vision and a spirit of innovation, we are committed to expanding in the social business and gaming sectors worldwide. We focus on developing and operating social board games and casual games, with a particular emphasis on creating innovative and engaging gaming experiences that connect people around the world. Currently, we are actively expanding into international markets, and in the future we aim to make a significant impact on the global stage.
Media contact
Company Name: WEJOY PTE. LTD.
Contact person: Bryant
E-mail: bryant@wejoysg.com
WePlay official website: https://weplayapp.com/
WeJoy official website: https://wejoyhub.com/
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