Showing strong brand momentum and growth, XREAL secures a dominant position in the global AR device market as the world’s best-selling wearable display brand, with annual profits continuing to increase.
LAS VEGAS, January 4, 2024 /PRNewswire/ — XREAL (formerly “Nreal”) today furthered its mission to bring spatial computing to global consumer markets, announcing that it has now shipped up to 350,000 AR glasses. XREAL added that it expects to have nearly 45% global market share today, shortly after IDC confirmed that XREAL had a 51% market share in the global AR segment in the third quarter 2023. This makes XREAL the largest player in the AR industry in terms of revenue. and shipments and the most popular and best-selling AR brand in the world today.
IDC data reveals that XREAL had 51% market share of the AR market during Q3 2023, accounting for 58% of the year-over-year shipment increase in 2023 in the the entire AR sector. In addition to having shipped up to 350,000 AR glasses to date, the XREAL Air Series AR Glasses are the best-selling on Amazon in the smart glasses category. These achievements highlight not only the success of XREAL glasses, but also the growing momentum of the XREAL spatial computing brand in the rapidly growing consumer wearable display market. According to IDC, the global AR market is expected to grow at a compound annual growth rate (CAGR) of 89% (2022A-2027E), and XREAL has historically achieved a CAGR (9M2021 to 9M2023) of 320%. As the global leader in consumer AR devices, XREAL’s AR glasses provide a lightweight, more comfortable and affordable alternative to Apple’s Vision Pro and Meta’s Quest 3. Featuring advanced optics and environmental sensing technology, XREAL AR Glasses are the ultimate spatial computing companion.
“Today, we celebrate a major milestone in our journey to bring AR wearable displays to everyone around the world, revolutionizing the way people experience everything from video games to movies and TV to entertainment and on-board screens, and the way they work at their desk or on their computer. go for it,” said Chi Xu, founder and CEO of XREAL. “Having gained a significant position in the global wearable display market, XREAL is now in a stronger position to keep up with market dynamics and reaffirm its position as the leading and best-selling AR glasses and spatial computing brand in the world today, whose trajectory exceeds the rest of the industry combined. »
Defining the era of wearable displays and the future of spatial computing
Since the launch of Nreal Light in 2019 and XREAL Air, the first consumer AR glasses introduced globally in 2022, the XREAL brand has continued to grow and thrive, quickly establishing itself as a leader in design and manufacturing of consumer AR devices. Today, XREAL Air series glasses offer people a unique opportunity to experience a stunning virtual screen of up to 330 inches in a variety of everyday scenarios.
Featuring Sony’s latest Micro-OLED displays, XREAL Air 2 and Air 2 Pro were launched globally in October 2023, building on the success of the previous generation, to offer the wearer a lighter and more comfortable experience. The XREAL Air 2 series glasses also offer a superior visual experience with improved brightness and color reproduction, higher pixel density and ultra-high contrast ratio, while launching an improved audio and microphone system and a One-touch immersion control using XREAL electrochromic dimming (XREAL Air 2 Pro).
XREAL Air Glasses are compatible with leading gaming and streaming entertainment devices including Microsoft Xbox, Sony PlayStation, Nintendo Switch, Valve Steam Deck, ASUS ROG Ally, iOS and Android devices, PCs and Macs.
XREAL Air 2 and XREAL Air 2 Pro are now available in the United States, Europe And Asiaand will come to more countries in 2024.
At CES 2024 in Las VegasXREAL will reveal its next iteration of space computing hardware and more details on the accompanying SDK for developers, rivaling the space capabilities of Apple’s Vision Pro and Meta’s Quest 3. .
Celebrating all that XREAL has to offer at CES 2024, the full catalog of XREAL products is now on sale at XREAL.com.
CONTACT: Ralph.Jodice@XREAL.com
SOURCE XREAL
