SINGAPORE, December 30, 2023 /PRNewswire/ — The American multinational snacking company Mondelez International achieves an annual turnover of approximately 26 billion USD and operates in approximately 160 countries around the world. Under the aegis of Mondelez International (Thailand) Co., Ltd. (Mondelez), Halls is one of Mondelez’s global brands and is a heritage brand in Thailand, where he has been refreshing Thais for over 56 years. As the #1 candy brand in ThailandHalls was the driving force that led Mondelez to its recent triumph at the Asia Pacific Enterprise Awards (APEA) 2023 in Thailand in the Inspirational Brand category. August 25.
Known as the leading brand of refreshing candies in ThailandHalls products provide a lasting feeling of freshness that helps people feel positively charged, centered and clear, ready to take on life. Thus, it relies on its brand purpose: “Halls help the world breathe better”. Halls caters to consumers aged 15 to over 50, having been there with its consumers for over 56 years; its mini candies (Halls XS) were launched to match the lifestyles of the younger generation and working adults. The Halls brand is constantly innovating to meet consumer needs and continue to generate excitement in the market. The brand’s new Num Khang Sai (Shaved Ice) flavor is one of those innovations that made waves when it was launched.
Num Khang Sai (Shaved Ice) is a dessert well known to Thais. However, it has disappeared or evolved over the years into modern desserts, such as Bingsu. While Thais have fond memories of the refreshing Num Khang Sai (shaved ice) during hot summers, Halls aimed to evoke their nostalgia with the concept of ‘shaved ice without ice’. Aside from launching a Num Khang Sai (shaved ice) flavored candy, Halls also took the opportunity to help street vendors whose carts were affected by the Covid-19 pandemic. As a result, 500 trolleys were refreshed with a further makeover of the Halls, and vendors also received crushed ice machines to help them grow and grow their businesses.
As a global brand, Halls benefits from strong R&D support from the region to ensure Mondelez meets the needs of its consumers. As a market leader, Mondelez continues to lead the way, whether in innovation, enablement or sustainability, to set a good example for the company’s peers in the same category. Most importantly, consumers are always at the center of what Mondelez does.
In the future, Halls will continue to innovate further in the area of well-being combined with sustainable packaging. As Thailand is one of Mondelez’s largest markets for Halls, the company will continue to listen to its Thai consumers and excite them with partnerships and new products. It is also committed to continuously providing the best quality products to its consumers. Additionally, Mondelez will continue to drive growth in other categories, such as Biscuits and Chocolate, with its business goal of “Snacking Made Right”.
About Enterprise Asia
Business Asia is a non-governmental organization that seeks to create a Asia rich in entrepreneurship as a driver of sustainable and progressive economic and social development in a world of economic equality. Its two pillars of existence are investment in human resources and responsible entrepreneurship. Business Asia works with governments, NGOs and other organizations to promote competitiveness and entrepreneurial development, improving the economic status of people across the world. Asia, and ensure a legacy of hope, innovation and courage for future generations. Please visit www.enterpriseasia.org for more information.
About the Asia-Pacific Business Awards
Launched in 2007, the Asia Pacific Enterprise Awards are the region’s most prestigious awards recognizing exceptional entrepreneurship, continuous innovation and sustainable leadership. The award provides a platform for businesses and governments to recognize entrepreneurial excellence, thereby spurring greater innovation, fair business practices and the growth of entrepreneurship. As a regional award, it brings together leading entrepreneurs as a powerful voice of entrepreneurship and serves as an invitation-only networking engine. The program has grown to encompass 16 countries/regions and markets around the world. Asia. For more information, please visit www.apea.asia.
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SOURCE Business Asia
