TAIPEI, December 11, 2023 /PRNewswire/ — VIVOTEK (3454TW), the world’s leading provider of IP surveillance solutions, has been selected among Taiwan’s top global brands and has consistently won market recognition. The three development drivers of operational excellence, comprehensive brand management and active promotion of sustainable actions have elevated the brand above the competition to display exceptional brand value.
Taiwan’s top global brands are organized by the Industrial Development Bureau, MOEA, and the evaluation is carried out by Interbrand, a global authority on brand evaluation; this year, ESG was also included among the main evaluation standards. In 2022, VIVOTEK set a record revenue with consolidated annual revenue reaching USD. $332 millionreaching a growth rate of 82% compared to the same period in 2021. In addition to displaying operational strengths, VIVOTEK has also advocated several sustainable actions, while also encouraging its employees to respect environmental protection both work as in daily life, thus gaining the approval of the organizer.
“Be selected for that of Taiwan Best Global Brands is a recognition of the company’s strengths”, underlined Allen Hsieh, spokesperson for VIVOTEK and director of the global marketing division. “The power of the brand is not only manifested through the technical aspect of the products, but also through the CSR aspect. By integrating ESG into our brand DNA, we not only embrace sustainable thinking, but also create a differentiated brand image. In the future, VIVOTEK will continue to strengthen our brand through ESG, while constantly promoting smart and green innovations in security and protection technologies, steering the brand towards greater sustainability value.
Brand evolution is the starting point of VIVOTEK brand management. By redefining its identity and tagline “We Get The Picture”, VIVOTEK is breaking industry boundaries to redefine its brand value, thereby establishing its unique status within the security and protection industry. Seizing the opportunity of technical innovation, VIVOTEK combines its hardware advantage and software capabilities to expand its deployment of security and protection solutions, becoming a leading solution provider, while actively exploring the security market. security and AI protection, for example: successful launch of innovations VORTEX intelligent cloud monitoring service that focuses on customer needs and accumulates many success cases around the world. Recently, VIVOTEK was ranked 12th among a&s Security 50, reaching the highest position ever, and this is the very manifestation of the brand’s continuous improvement in competitiveness.
VIVOTEK is a leading monitoring brand that strives for sustainability and began deploying an ESG strategy many years ago. Key measures include voluntarily publishing a sustainability report for six consecutive years, participating in the global renewable energy corporate initiative RE100, and promoting renewable energy applications. More recently, VIVOTEK has incorporated the principle of sustainability into its product box design, reusing its product packaging to create eco-friendly smartphone holders. This is the first time that the brand’s innovative principle of sustainability has been extended to its products. VIVOTEK also plans to launch a product carbon footprint project in 2024 to facilitate the formulation of a comprehensive carbon emission reduction strategy, further strengthening brand development and improving sustainable operations.
SOURCE VIVOTEK Inc.
