NEW YORK, September 8, 2023 /PRNewswire/ — L’Occitane en Provence is proud to announce its collaboration with Aria Mia Loberti, multi-faceted actress, writer, academic and human rights activist. As general manager Adrien Geiger said: “I am very proud to have Aria as an ambassador for L’Occitane en Provence. This choice was obvious both for Aria and for the company because we share the same values.
Named one of Rising star of TIFF 2023s by the Toronto International Film Festival (TIFF), Aria stars in Shawn Levy upcoming four-part film adaptation of the Pulitzer Prize-winning novel “All the Light We Cannot See” by Anthony Doerr.
The emerging actress offers a unique perspective on the world, drawing on the sum of her five senses to deeply connect with her surroundings. This beautifully reflects L’Occitane’s philosophy and approach, which encourages consumers to explore beauty and well-being through sensory experiences.
In line with their shared values and commitments to positive change for people and the planet, L’Occitane is dedicated to cultivating opportunities for all people to see and experience the exceptional beauty that nature has to offer . For more than two decades, the brand has actively supported projects and initiatives aimed at combating avoidable blindness through the L’Occitane Foundation. A champion of inclusivity since 1997, L’Occitane is also committed to helping people who are blind or visually impaired by adding braille to much of its product packaging. This commitment resonates deeply with Loberti, not only because of her own human rights advocacy, but also because she is visually impaired herself.
Aria’s words reflect her affinity for L’Occitane’s mission, stating: “During my first visit to Provence, I was deeply moved by L’Occitane’s commitment to nourishing the authentic beauty of our world and of ourselves.”
The founder of L’Occitane Olivier Baussan looks back on their first meeting: “The moment I met Aria Mia Loberti, it was clear that there was a chance meeting of minds. The synergy of philosophy and beauty is what brought us together.”
This partnership marks the beginning of a harmonious collaboration. As one of L’Occitane’s new brand ambassadors, Aria will represent L’Occitane’s iconic shea butter hand cream. This selection is a tribute to the tactile nature of shea butter and the way it nourishes the hands. . . hands which for some act as eyes and awaken other senses. Furthermore, this choice embodies a commitment to women of Burkina Fasoaffirming the brand’s global commitment to women’s empowerment.
About L’Occitane – Cultivators of change
Since 1976, L’OCCITANE has shared beauty with respect for people and nature. Its vision is to transform consumption into regeneration with the conviction that every action, large or small, can make a difference. L’OCCITANE offers a luxurious range of skincare, fragrances and wellness products enriched with authentic and traceable ingredients. Continuing to honor the Mediterranean art of living, the art of living in beauty, L’OCCITANE draws inspiration from local traditions and craftsmanship to share these sensory experiences with the world.
SOURCE L’OCCITANE in Provence