REYKJAVIK, Iceland, September 18, 2023 /PRNewswire/ — MyntNews, In an industry ripe for innovation, COLLAB has managed to disrupt the soft drinks sector, unveiling an entirely new product segment that seamlessly connects physical performance and well-being. In preparation for its expansion, COLLAB has announced its launch into the Swedish market, bringing its award-winning formula to a new base of enthusiastic consumers.
With an impressive progression from a standing start to a gain of 30% market share in Iceland within four years, COLLABORATION has tapped into a previously unexplored customer base hungry for a beverage that promotes both vitality and health. This new category proved to be a game changer, securing COLLAB’s position as the country’s most loved beverage. What sets COLLAB apart is its revolutionary formula: a rich blend of pure marine collagen protein sustainably sourced from Arctic fishing by-products and natural caffeine free of added sugars. This innovative pick-me-up offers consumers a refreshing beverage that balances energizing qualities and well-being, setting a new benchmark in the functional beverage sector.
Testimony to its reputation, COLLAB received the prestigious award Global Beverage Innovation Awards 2022, ranking as the “Best Functional Drink” of the year. This distinction highlights the brand’s commitment to meeting the evolving needs of today’s health-conscious consumer.
The COLLAB story is the story of a successful partnership between innovative marine collagen start-up FEEL Island and Ölgerðin, Iceland largest beverage producer. This alliance has resulted in a product that not only revitalizes the consumer with a boost of energy, but also provides long-term health benefits, thanks to its unique concoction of collagen and vitamins. Each can contains 5.9 grams of hydrolyzed marine collagen, supported by renewable energy sources, COLLAB’s production is a model of sustainable practices in the industry.
The spotlight now turns to Swedenwhere consumers eagerly await the arrival of COLLAB – a drink that promises to redefine the meaning of functional drinks, offering a tantalizing blend of vitality and well-being with caffeine for now and collagen for the future .
Svavar Kari Gretarsson
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Collab_Iceland_RASPBERRY AND APRICOT