They only stock high-end blue titanium variants.
The 15 and 15 Plus in pink and blue are also selling well. According to a Shopdunk executive, the duo represents nearly 20% of total sales.
The iPhone 14 and 14 Plus only represented 10% of sales last year.
Doan Viet Dung, CEO of Shopdunk, said: “This year, both standard versions are equipped with Dynamic Island and a USB-C port like the Pro version, so users are less hesitant to buy than last year . Pink and blue are the most popular colors, but unfortunately the first batch of supply was not abundant.
Nguyen Lac Huy, an executive at CellphoneS, said: “Many people initially did not intend to purchase the Plus version, but changed their minds after experiencing the demo product in store. »
Besides the color and feature improvements, another reason the Plus sells better is its cheaper price, according to an executive at Hoang Ha Mobile.
Last year, the 14 Plus had a starting price of almost 28 million VND ($1,186), while the 15 Plus was sold for 25 million VND ($1,059).
As in the past, the Pro and Pro Max remain the most popular this year, but their share of sales has decreased slightly.
Gioi Di Dong, FPT Shop, CellPhoneS, Shopdunk and Hoang Ha Mobile all said the two high-end models accounted for 60-80% of their first-week sales, compared to 80-90% in previous years.
There has not been enough stock of Pro Max in natural titanium color.
An import official said: “In the first batch, there were too many Pro devices in blue titanium, so most retailers had a surplus of this color. »
Sales of the new iPhone model surpassed the 1 trillion dong ($42 million) mark on September 29.
The Gioi Di Dong sold more than 15,000, worth VND500 billion, accounting for nearly 50% of the market.
Other retailers such as FPT Shop, CellPhoneS, ShopDunk and Hoang Ha Mobile reported sales of 2,000 to 7,000 each.