Mumbai, India, November 19, 2023 /PRNewswire/ — ALL RIGHTone of the leading technology companies Web3, today launched its cricket-themed project “.”Be a crypto player‘Web3 advertising campaign in India. Strategically timed to coincide with the 2023 International Cricket Championship final between India And Australia in Ahmedabad on November 19the campaign positions OKX as a key Web3 player in India and presents its complete suite of Web3 Products.
Its launch is planned with a major acquisition of X (formerly Twitter) in the Indian market on November 19, the ad campaign revolves around a character named Ajay, who is engrossed in the final of the international cricket championship. In the commercial, Ajay hears OKX’s voice encouraging him to become a crypto player and join a community of millions in a new economic system powered by Web3.
The aim of the advertisement is to inspire a wider audience to embrace the world of Web3 through the OKX Wallet, making crypto accessible to everyone. The announcement highlights the benefits of OKX’s all-in-one Web3 wallet, which provides access to 200,000 tokens through its DEX aggregator, as well as thousands of NFTs and DApps across nearly 80 blockchains. The ad, available in Hindi in addition to English, also marks OKX’s recent addition of Hindi support to its Web3 portfolio.
OKX Marketing Director Haider Rafique said: “India The growing enthusiasm for crypto and its position as an important market for Web3 users has led us to prioritize the country in our expansion efforts. The campaign aims to introduce the Indian market to the world of Web3, encouraging users to explore the endless possibilities offered by blockchain technology. It also reflects our commitment to driving widespread adoption of this revolutionary technology in the country, while encouraging people to learn about Web3 and its applications responsibly. »
This campaign follows the recent launch of OKX Crypto Cricket Cupan interactive competition which took place from October 5 to November 5 alongside the 2023 International Cricket Championship. The competition saw participation from over 80,000 users and aimed to encourage eligible participants to learn about Web3, capture exclusive cricket-themed NFTs and compete for a part of a prize pool worth more than 80,000 users. $200,000.
As part of its expansion efforts in IndiaOKX’s Web3 team will strengthen its connection with India a thriving developer community by hosting Web3 activations, hackathons, and side events at major developer events during the month of December. Some of the events they will be participating in include EthSign, Polygon Connect, and ETH India.
For more information, please contact:
Media@okx.com
About OKX
A leading global technology company building the future of Web3, OKX offers a comprehensive suite of products to meet the needs of beginners and experts alike, including:
- OKX Wallet: The world’s most powerful, secure and versatile crypto wallet that gives users access to over 80 blockchains while allowing them to keep their own funds. The portfolio includes MPC technology allowing users to easily regain access to their wallet independently, eliminating the need for traditional “written” seed phrases.
- DEX: A multi-chain and cross-chain decentralized exchange aggregator of 300+ other DEXs and ~15 bridges, with 200,000+ coins and 20+ blockchains supported.
- NFT Marketplace: A no-fee multi-chain NFT marketplace that allows users to access NFT listings on seven leading marketplaces, including OpenSea, MagicEden, LooksRare, and Blur.
- Web3 DeFi: A powerful DeFi platform that supports earning and staking on around 70 protocols across 10+ chains.
OKX partners with a number of the world’s biggest brands and athletes, including English Premier League champions Manchester City FC, McLaren Formula 1, The Tribeca Festival, Olympian Scotty James and F1 driver. Daniel Ricciardo.
As a leader in creating innovative technology products, OKX believes in challenging the status quo. The company recently launched a global brand campaign titled: The system needs a rewritewhich advocates a new paradigm led by Web3 self-managed technology.
To learn more about OKX, download our app or visit: okx.com
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