Discover the botanical beauty ritual in every drop
Kuala Lumpur, Malaysia, December 28, 2023 /PRNewswire/ — Vegan personal care brand “DRYOPE”, offering shampoos, treatments and body washes made with vegan formulas such as chamomile flower extract and green tea extract, officially announced its launch in Malaysiaand is available at Watsons, Shopee, Lazada and Zalora.
“DRYOPE” is inspired by the goddess DRYOPE from Greek mythology, who transforms into flowers and trees to protect her family. DRYING embodies a philosophy of bringing gentle comfort to weary bodies and minds through its true power.
The term “vegan” has gained global prominence. Originally launched in Korea in 2020, DRYOPE took the opportunity to introduce the beloved vegan formula made with chamomile flower extract and green tea extract. South East Asia. Following this, DRYOPE took a major step by entering Watsons offline stores in South East Asiawith a cumulative breakthrough in sales of $1,000,000including 725 stores in Malaysia200 stores in Singaporeand online stores in Hong Kong.
The DRYOPE hair and body care range is developed with plant-based surfactants and ingredients containing chamomile flower extract and green tea extract. This formulation ensures precise hydration and soothing of the skin.
Notably, the Deep Cleansing Scalp Shampoo contains biotin to nourish the hair and scalp, while the Nourishing Treatment revitalizes dry, damaged hair with plant-based proteins. As for the refreshing shower gel, the hyaluronic acid included forms a barrier against humidity, allowing long-lasting skin care.
The scents come in five varieties: the calm and deep “Rosewood,” the uplifting “Jasmin Musk” that soothes a tired mind, and the vibrant “Fruity Freesia, Orange Blossom, Lime, Basil, and Mandarin.”
Discover and treat yourself to the vegan beauty of the DRYOPE hair and body care line at Watons, Shopee, Lazada.
About DRYOPE
Our brand is built on a deep appreciation of natural beauty, innovation and value.
The story of DRYING reminds us of the deep connection between human beauty and the essence of nature. We use plants, herbs and minerals to create formulations that pay homage to centuries-old wisdom while embracing cutting-edge innovation.
Innovation is at the heart of our brand, as we continually seek new ways to merge the timeless wisdom of nature with modern science. Our products not only offer you beauty, but beauty in harmony with nature.
DRYOPE invites you on a journey of self-care and sustainability, where the allure of the natural world merges seamlessly with innovation and value. Join us in celebrating the beauty that nature offers.
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＊ Chamomile flower extract (INCI Name: Anthemis Nobilis Flower Extract) |
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