Global smart living brand itel is taking a big step forward with the launch of its new logo and brand identity, promising a revolutionary approach to living smart lives in underserved markets.
Shenzhen, China, December 1, 2023 /PRNewswire/ — itel, a leading global smart living brand committed to providing affordable, high-quality consumer electronics products, is excited to announce a transformative rebranding initiative that includes a new logo and new brand identity. The move marks a pivotal moment in the brand’s history, blending modern aesthetics with its core mission of serving the technological needs of underserved markets.
As part of its ongoing commitment to improving the quality of life of consumers in emerging economies, itel has collaborated with DesignStudio, a global design team based in Australia, to create a young, energetic and forward-looking logo. This significant departure from the previous design retains the iconic bubble, symbolizing itel’s dedication to communication and connectivity.
The vibrant magenta hue chosen for the new logo exudes a positive and youthful vibe, reflecting itel’s commitment to remaining dynamic in a rapidly evolving technology landscape. The forward-leaning angle of the logo symbolizes itel’s future focus on empowering and supporting communities through its innovative products and services.
Founded 16 years ago, itel has evolved from a mobile phone brand to a global “smart living” brand, offering a diverse ecosystem of products. itel now encompasses smartphones, accessories, personal care products and home appliances, with the aim of providing ecosystem services that improve the lives of customers in emerging markets.
Maintaining its leading position in the industry, itel is proud to be ranked as the world’s No. 1 in the feature phone category and the world’s No. 1 smartphone brand in the smart phone category. $75according to IDC Q2 2023 sales data.
“Innovation is not just about change, but about evolving to meet the ever-changing needs of consumers. Itel’s rebrand demonstrates our unwavering commitment to providing accessible and innovative smart technology that empowers individuals and communities in emerging markets. “Enjoy a better life”, and this transformation is a bold step forward in this journey,” said Bruno LiManaging Director of Itel.
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itel, a global brand, offers affordable and high-quality electronic products. Moving from mobile phone to a “smart life” brand, it has achieved the status of the world’s No. 1 brand under $75 and leading brand of multifunction phones in 2023.
SOURCE itel
