BERLIN, September 1, 2023 /PRNewswire/ — Changhong took center stage for China consumer electronics giants at IFA 2023, unveiling their latest range of cutting-edge home appliances. The event kicked off at the Messe Berlin exhibition center on September 1st.
Considered one of the world’s leading electronics trade shows, IFA attracts thousands of leading technology companies each year.
Product Spotlight: Pioneering Home Appliance Technology to Enhance User Experience
Changhong is constantly at the forefront of television innovation. At IFA 2023, its premium smart device brand, CHiQ, introduced a new range of OLED TVs for international markets. The TVs feature ultra-thin bodies, borderless screens, and various stand options. With per-pixel light control and a 10.7 billion color display, they achieve a 98.5% DCI-P3 color gamut and a smooth 120Hz refresh rate, ensuring both crystal-clear visuals and superior sound quality. Additionally, the latest version of Changhong in Chinathe ARTIST TV series, measuring just 24.9mm thick and outperforming its local competitors by 10mm, debuted at IFA, showcasing the exquisite aesthetics of contemporary homes.
In addition, Changhong is committed to improving its smart TV platform. Come October, Europe will see the release of several CHiQ TV models powered by the latest Roku operating system.
At IFA, CHiQ rolled out its Space Pro series of refrigerators and washing machines, designed with cutting-edge ultra-thin technology, delivering on the promise of “compact size, large capacity”. Changhong also introduced a range of new products, from Eva air conditioners and heat pumps to self-cleaning robot vacuum cleaners, attracting great interest from attendees.
In addition to hardware upgrades, Changhong also unveiled smart home data security solutions focused on protecting household privacy. By leveraging blockchain and other innovative tools, these initiatives create a reliable data flow framework for smart homes. This range of offerings highlights Changhong’s commitment to technological advancement.
Changhong’s strategic impetus: leverage technology and product portfolio to capture global markets
Leveraging its industrial prowess and brand influence, Changhong has seen robust growth in its overseas home appliances business, especially in key markets like the Americas, Asia PacificAnd Europe. The consumer electronics giant is also gaining momentum in emerging regions like Middle East And Africa. In the first seven months of 2023, Changhong’s overseas sales of household appliances jumped more than 30%, with TVs, refrigerators, washing machines and air conditioners all reaching unprecedented sales figures .
As Changhong pivots and evolves, it is diving headlong into booming sectors like renewable energy, where it has a strong strategic portfolio. At IFA, Changhong unveiled a range of products focused on sustainability and renewable energy, including lithium-ion polymer batteries. Meanwhile, wearable near-infrared spectrometers and human monitoring sensors developed by the company made their global debut.
At this year’s IFA, Changhong showcased its gradual achievements in evolving from a classic home appliance enterprise to a modern technology enterprise. Taking a long-term view is crucial to Changhong’s lasting stability and continued innovation in technology.
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SOURCE Changhong
