- Hyundai Motor Group to launch large-scale outdoor advertising in Paris throughout November to support Busan’s bid for the 2030 World Expo
- Digital Advertising Captures Dynamic Designs Featuring Icons Busan symbols like seagulls and the Gwangan Bridge, as well as the message “BUSAN is ready”
- Approximately 270 digital screens will be displayed in high-traffic locations around the world. Paris
PARIS And Seoul, South Korea, November 2, 2023 /PRNewswire/ — Hyundai Motor Group (the Group) intensifies its efforts in the final stage of the appeal that of Pusan bid to host the 2030 World Expo, candidate city, by unveiling large-scale outdoor advertising in Paris, Francewhere the headquarters of the Bureau International des Expositions (BIE) is located.
The Group revealed that it had launched a final effort to secure the 2030 World Expo in Busan by displaying an outdoor advertisement in partnership with the main Korean graffiti artist “JAY FLOW”. The ad will grace approximately 270 digital screens in major Parisian urban areas and shopping centers throughout the month of November.
Digital outdoor advertising captures dynamic designs featuring iconic icons. Busan symbols like seagulls and the Gwangan Bridge, as well as the message “BUSAN is Ready”, expressing the city’s desire to host the 2030 Universal Exhibition. The Group also highlights that of Pusan commitment to organizing a carbon-neutral universal exhibition by presenting in the videos the IONIQ 5, its dedicated electric vehicle.
The Group plans to broadcast advertising on digital screens in high-traffic Parisian locations, such as the Terne district, Gare Saint-Lazare and La Défense, in order to promote a positive consensus on that of Pusan offer.
Last month, the group actively promoted Busan as a candidate city for the World Expo not only to the main officials of the BIE member countries but also to tourists from all over the world who visited Paris during the Busan Expo Symposium and K-POP Concert, using specially designed art cars.
In addition, the Group has created more than 90 innovative pieces of content, including short videos and infographics adapted for social networks, to market Busan as the ideal host city. In particular the promotional video “Busan Initiative with the whole world” released by the Group last month to attract the Busan Expo has exceeded 100 million views in just 17 days since its release, helping to show the strong determination of Busan as host city.
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SOURCE Hyundai Motor Group
