Hisense exhibits its “Go Tech, and Beyond” booth showcasing a range of holistic products in home scenarios.
BERLIN, September 1, 2023 /PRNewswire/ — Hisense, a global consumer electronics and home appliances company, as the main partner of IFA, debuted today at IFA 2023, where Fisher Yu, Chairman of Hisense Group Holdings Co., Ltd., gave a speech on the topic of “The future of technology based on scenarios”. He promised that the company would continue its scenario-based approach to innovations and focus on high-quality growth in and beyond the home, and also announced that Hisense would be an official partner of the UEFA EURO 2024™, which will be its third consecutive edition. UEFA EURO tournament together.
Hisense has had remarkable success expanding internationally, with the company now operating in over 160 countries and becoming the world’s second-largest TV manufacturer in 2022. Using displays to connect integrated networks and cloud services and By providing personalized services through scenario-based approaches, Hisense has established a strong technical system: “Screens, operating system and platform”. In the future, Hisense plans to expand its display network and continuously improve its VIDAA OS and ConnectLife platform. It also hopes to improve personalized services and improve the overall user experience.
Shaping a technological future by putting people first
At this year’s IFA, Hisense showcases its core range of home products and innovative connected living technologies under the theme of “Go to technology and beyond”, showcasing the latest launches and advancements in its portfolio. This includes UX, U8, Laser TV, PureFlat series refrigerators with large smart displays, as well as products for cooking, dishwashing and clothes washing, and how these will help consumers in their everyday life.
Hisense is also taking advantage of its visit to IFA to highlight the innovative technology it offers and highlight the strength and interactivity of its product range. It does this by focusing on cutting-edge technology, artistic design and layout across different sets and lifestyle scenarios, including a dedicated gaming experience zone using the U7 TV and a gallery of art using the Frame TV to inspire an artistic home. Beyond that, the Hisense stand is home to the UEFA EURO 2024™ trophy, following the earlier announcement of sponsorship of the tournament.
Along with some of its latest products, some Hisense technologies including Picture Quality, VIDAA and ConnectLife are also on display. The ULED X platform pushes the boundaries of image quality with exciting innovations such as the Hi-Light optical system, Hi-View Engine VIDAA OS raises the bar for content streaming, delivering unparalleled value with premium content, best-in-class features, and cost-effective hardware. ConnectLife focuses on users’ needs for health, convenience and energy saving, providing them with a wide range of scenarios and services, including smart kitchens, smart energy, smart services, smart air purification and smart care. Hisense also developed the next-generation Digital Laser Engine (LPU) using proprietary technology. It can precisely control light at the nanoscale, achieving a wide color gamut and precise color restoration.
How to find Hisense at IFA 2023
Hisense is excited to showcase how the company is shaping the future of home living, entertainment and beyond through innovation, and invites everyone to join the brand at its booth at IFA 2023.
IFA 2023 will be held at Messe Berlin, Messedamm 22, 14055 Berlin, Germany. The event opens from 10am-6pm, September 1-5, 2023. You can visit Hisense in hall 23a.