HOLLYWOOD, Florida., October 3, 2023 /PRNewswire/ — Hard Rock International and global brand ambassador, Leo Messi, are taking their partnership to the next level by creating their first-ever Messi Kids Menu, “The Hard Rock Messi Kids Menu.” The menu launches today at all participating Hard Rock Cafés and select Hard Rock Hotels worldwide. Expanding on Hard Rock International’s partnership with the world-renowned soccer sensation, ‘The Hard Rock Messi Kids Menu’ features the Messi special eye to the international sports icon. in the form of a free mini golden football, collectible poster, activity sheet and stickers at every meal.
“As a father of three, I have always had a special connection with children,” said Leo Messi. “Now, with my partners at Hard Rock, we will launch the new kids’ menu, offering families a variety of flavorful meals and a fun dining experience.”
Fans can also take some of Messi’s magic home with them via a new collection of Hard Rock special football, available in certain Rock Shops. A portion of the profits from mini soccer balls sold at the Rock Shop will be donated to children’s charities around the world through the Hard Rock Heals Foundation.
“We are very pleased to partner with Leo Messi on this special addition to the Hard Rock menu,” said Jim Allen, president of Hard Rock International. “We know how much kids and their parents look up to Leo and we’re proud to offer something healthy for the whole family to enjoy when visiting our locations around the world.”
For even more fun, fans can scan a QR code to participate in a 360° digital experience with Leo Messi himself. They can watch an AI-generated Messi with the Messi Chicken Sandwich or wave to fans at the Hard Rock Café. The 360 digital experience also offers purchase access to new retail options for kids and adults, a trivia game, wallpaper downloads and much more.
SOURCE Hard Rock International