- Habanos, SA continues its commitment to innovation with the presentation of a product exclusively designed for the Duty Free and Travel Retail channels.
HAVANA, October 6, 2023 /PRNewswire/ — Habanos, SA presented a new travel humidor, dedicated on this occasion to the Hoyo de Monterrey brand with its Destinos vitola, during the gala dinner organized within the framework of the TFWA World Exhibition and Conference has Cannes, France. The new Destinos vitola (caliber 49 rings x 145 mm length) is introduced to the market in a new, elegant and practical travel humidor containing 20 Habanos, made “entirely by hand and with a long charge”, after a careful selection of packaging, filler and binder sheets from the Vuelta Abajo* area, in Pinar del Río*. It is Cuba most prestigious tobacco region*, where the best tobacco in the world is produced, produced by expert Cuban cigar rollers. Hoyo de Monterrey Destinos will only be available in Duty Free and Travel Retail channels.
“A product that will undoubtedly become iconic for Habanos lovers around the world,” said José María López Inchaurbe, Vice President of Development of Habanos, SA, to the more than 150 aficionados, distributors and international journalists who attended the exclusive dinner: “With this launch, the recovery and success of channels as important as Duty Free and Travel Retail are guaranteed.”
The Hoyo de Monterrey Destinos travel humidor is a perfect choice for Habanos-loving travelers who love thick vitolas and appreciate the luminous force that characterizes the Hoyo de Monterrey brand. This is a great opportunity to enjoy all the aromas and flavors of the Hoyo de Monterrey blend all over the world.
And as expected, the gala dinner and the presentation of this exclusive product were marked by the magic that always surrounds the great events of Habanos, SA, with good music and fine cuisine. In addition to Maritza Carrillo González, Cuban co-president, José María López Inchaurbe, vice president of development, and Alejandro Fernández-Blanco, deputy director of operational marketing, were also present on behalf of Habanos, SA.
During the TFWA World Exhibition & Conference, which is held at the Palais des Festivals et des Congrès in Cannes, the Habanos, SA stand presented the latest novelties designed exclusively for these chains: Quai D’Orsay Imperiales and Romeo y Julieta Wide Churchills. In addition to some of the most recent novelties, brands and vitolas from the company’s portfolio for the enjoyment of all aficionados, experts and journalists who visited the stand.
* Protected Designations of Origin (PDO)
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SOURCE Habanos, SA