Food and toy brands in the Philippines have found advertising inspiration in the case of a Manila airport screener who allegedly swallowed money she stole from a passenger’s wallet.
According to Singapore Strait TimesRazon’s Zamboanga, a brand that sells the Filipino dessert “Halo-Halo”, posted a photo of its product next to a photo of aviation personnel and wrote in its Facebook caption: “Airport snack : US$300. Snack at Razon’s 130 pesos ($2.28).”
Promotional photo of Filipino food brand Razon’s Zamboanga for its “halo-halo” dessert. Photo from Razon’s Facebook in Zamboanga
Lola Nena’s, a popular local restaurant chain in the Philippines, joined the movement with a video parodying the airport incident.
In the surveillance video posted on the brand’s Twitter account, “a member of the [brand’s] team” is “caught” putting bits of food in his mouth before taking a sip from a bottle of water.
Toy brand Authentic Bootleg also announced its new product on its Facebook page: a “Security Screening Officer Starter Kit” consisting of a Halloween costume, a handkerchief and a bottle of water. A statement on the kit’s packaging reads: “US$300 [were] not included.”
The brand also did not forget to include a friendly reminder for its customers: do not swallow.
The campaigns mentioned above were inspired by the case of a security guard at Manila’s Ninoy Aquino International Airport who was filmed swallowing $300 in cash she allegedly stole from a passenger’s wallet Chinese, according to CNN Philippines.
A foreign passenger arrives at the Ninoy Aquino International Airport, Pasay City, Metro Manila, Philippines, February 10, 2022. Photo by Reuters
The Chinese tourist handed him his shoulder bag before going through a security scanner, but then found that his wallet was open and the money inside was missing.
Local authorities said a total of 19 airport security screeners had been fired since July last year after they were caught stealing from airline passengers, despite several preventive measures, including the removal of jackets and pockets from security guard uniforms.