The deal will bring the first-ever 270-degree ScreenX panoramic auditorium to the Tōhoku region, scheduled to open December 15 follow CinéAsia
HOLLYWOOD, California., December 12, 2023 /PRNewswire/ — At CineAsia, CJ 4DPLEXthe world’s leading producer of premium film formats and cinema technologies, and Tokyu Recreation Co., Ltd., owner of 109 cinemas, announced that they have expanded their partnership to open five more 270-degree panoramic ScreenX auditoriums in the 109 cinemas by Tokyu Recreation in Japanincluding the first-ever ScreenX in the Tōhoku region which is set to open on December 15.
ScreenX enhances the traditional cinema experience by extending the screen onto the surrounding walls of the auditorium, creating a 270-degree panoramic viewing experience. Through its unique presentation of selected scenes and exclusive images, ScreenX immerses audiences in an unprecedented visual environment. The new ScreenX auditoriums strengthened CJ 4DPLEX’s partnership with the Japancinema operator, a joint venture that has already created three ScreenX cinemas and eight 4DX cinemas. The first-ever ScreenX auditorium with 109 cinemas opened in Meiwa in March 2020.
“The demand for premium cinema experiences in Japan continues to grow and we are excited to be part of this market expansion,” said Jongryul Kim, CEO of CJ 4DPLEX. Our collaboration with Tokyu Recreation and 109 Cinemas also continues to grow as they lead the industry in offering premium cinema options to consumers. through Japan“.
“Shaping the cinematic experience has been our perpetual goal for many years. Our partnership with CJ 4DPLEX enables a complete revitalization of the way films are enjoyed and now, with the introduction of five new ScreenX auditoriums, 109 Cinemas continues to “To be a leader in the Japanese cinema sector offering our audiences cutting-edge cinematic style and expansive scenes in visually immersive formats,” said Shinzo Kannopresident of Tokyu Recreation.
“As our revolutionary 270-degree multi-projection ScreenX technology continues to grow globally, we look forward to adding five more locations in Japan,” said Don SavantChief Commercial Officer of CJ 4DPLEX, “Tokyu Recreation and 109 Cinemas have been instrumental in ScreenX’s success in Asia and that’s why we are very grateful to have such a strong partner.”
The signing ceremony took place in the presence of Shinzo Kannopresident of Tokyu Recreation, Masanori KuboSenior General Manager, Tokyu Recreation, Jongryul Kim, CEO, CJ 4DPLEX, and Don Savantcommercial director, CJ 4DPLEX.
109 cinemas will launch this vast cinema rollout, including the opening of the ScreenX cinema in Tomiya, in the Tōhoku region, the December 15 in time for Warner Bros.’ “Wonka.” Pictures.
About CJ 4DPLEX:
CJ 4DPLEX is a leading next-generation cinema technology company, headquartered in Seoul with international offices in Angels And Beijing. The company has created innovative cinema technologies for cinemas around the world, including “ScreenX”, “4DX” and “4DX Screen”, allowing consumers to experience films in a way that was never possible before.
CJ 4DPLEX is part of the CJ Group conglomerate which also includes entertainment giants CJ CGV, the fifth largest cinema chain in the world, and CJ ENM (CJ Entertainment & Media), which produced the Oscars®, Golden Globe® and SAG Awards. winning film, “Parasite”. CJ 4DPLEX was named Most Innovative Company of 2017 and 2019 in the Live Events category by Fast Company, and the technology was recognized with silver at the Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018.
ScreenX is the world’s first multi-projection cinema with an immersive 270-degree field of view. By expanding the image beyond the frame and onto the theater walls, ScreenX places the audience directly at the center of the story, creating a visually immersive viewing experience like no other. To date, there are more than 366 ScreenX auditoriums worldwide, in 40 countries.
4DX offers moviegoers a multi-sensory cinematic experience, allowing audiences to connect to films through movement, vibration, water, wind, snow, lightning, scents and other special effects that enhance visuals on the screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 21 different effects and optimized by a team of skilled editors. To date, there are more than 791 4DX auditoriums worldwide, spanning over 70 countries.
SOURCE CJ4DPLEX
