BERLIN, November 14, 2023 /PRNewswire/ — On November 132023, CHiQ announced its collaboration with the FIS World Cup and sponsorship of the German Ski Association (DSV), introducing the champion athlete Victoria Rebensburg as the new brand ambassador. CHiQ organized the signing ceremony in Planegg, Germany has 3 p.m.thus opening a new chapter in its sports marketing strategy.
The FIS Alpine Ski World Cup and the FIS Ski Jumping World Cup are very prestigious ski events. These events have a fan base of 33 million people across Europe with an estimated global audience of 1.2 billion viewers. Victoria Rebensburgfamous German skier and three-time Ski World Cup winner, brings her giant slalom gold medal experience to her role as CHiQ brand ambassador.
This collaboration will play an important role in promoting CHiQ’s smart home products, including TVs, refrigerators, washing machines, air conditioners and monitors, around the world. Europe. Additionally, the CHiQ brand logo will be prominently displayed at ski event venues and on player bibs during the upcoming season, reinforcing the brand’s global profile.
Germany is a key market for CHiQ in Europe. The partnership with DSV is expected to further strengthen CHiQ’s market presence. “CHiQ is an emerging home appliance brand with a strong international presence, and we are honored to form a partnership with them,” commented Walter Vogel, Managing Director of DSV Marketing. “The Ski World Cup is a display platform that attracts international attention,” added Christian Ulmersenior team manager Winter sports at SPORTFIVE, the sports marketing agency which negotiated the partnerships. “We are excited to facilitate CHiQ’s entry into the winter sports arena, creating a win-win situation for all parties involved.”
During the signing ceremony, Viktoria shared her racing experiences, embodying the spirit of skiing through her quest for innovation, courage and adventure. She said she was confident in the success of this new partnership.
Sports marketing has become a crucial driver for CHiQ’s entry into international markets and its evolution into a globally renowned brand. “Over the past five years, CHiQ has expanded its brand reach to major countries around the world. Europe and successfully integrated the consumption habits of European customers”, explained Jared YangCEO of CHiQ Europe Electric Sro “Skiing symbolizes dedication, technical prowess, youth and dynamism, all of which align with CHiQ’s brand proposition. We aspire to foster a deeper emotional connection with European consumers through our shared passion for skiing.”
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SOURCE CHEQ
